Social Media Posts by Stars

Influencers are typically engaged for short-term product promotions or campaigns. They excel in creating quick buzz and driving immediate traffic, often focused on specific social media platforms. However, their influence can be fleeting, tied to trends or single posts.

On the other hand, celebrities and sports stars bring long-term value as brand ambassadors. These figures offer more than just social media reach—they embody the brand’s values, maintaining consistent engagement over time through multiple channels. Their influence carries a higher degree of trust, credibility, and emotional connection, especially in the Australian market.

Sports Stars in Australia: In particular, Australian sports stars represent aspiration, resilience, and community pride. Their reputation extends beyond fandom into national consciousness, making them highly effective for building enduring brand loyalty. As ambassadors, they “live” the brand, offering deeper integration that goes beyond individual campaigns. Whether appearing in TV ads, digital content, or public events, they deliver consistent value over a prolonged period, cultivating trust that resonates with a broad audience.

Credibility and Trust: One key distinction is that celebrities and athletes often carry a higher level of credibility. Their success in their respective fields adds a layer of authenticity that most influencers simply can’t match. They also have much broader appeal. When an athlete endorses a brand, especially in Australia, it’s seen as a more genuine and impactful recommendation than a fleeting influencer post.

If you're a marketer, are seeking long-term growth and sustained consumer trust, engaging a well-known Australian sports star or celebrity as a brand ambassador can be a very powerful strategy.

The right brand ambassador will provide more depth, longevity, and give you a platform for building an exciting marketing plan around versus a transactional short-term influencer collaboration.

Check out our comprehensive Complete Guide to Brand Ambassadorships which covers off everything a marketer or brand manager needs to know when preparing to partner with a sports, media or entertainment celebrity.

Ready to get a customised brand ambassador strategy to help you achieve your marketing objectives now? Submit a request here and one of our celebrity marketers will collaborate with you based on your goals, budget and other info you tell us.

Don't worry, this is just the starting point and you can change any of the details at any stage and there is no up-front commitment to engage with us.

While there is never a set amount that is required in order to entice a star to be a part of your online campaign, there are rough price brackets that can be used to determine how much money you might be looking to set aside relative to the clout of your desired star.

SUPER STARS

$12,000-$20,000 +GST for 1 x grid post and 1 story-set on 1 channel (3 frames with CTA link)

$15,000-$25,000 +GST for 2 x grid posts and 1 story-post (3 frames with CTA link) across 2 channels with boosting rights for up to 8 weeks.

HIGH PROFILE STARS:

$5,000-$7,000 +GST for 1 x grid post and 1 story-set on 1 channel (3 frames with CTA link)

$7,500-$10,000 +GST for 2 x grid posts and 1 story-post (3 frames with CTA link) across 2 channels with boosting rights for up to 8 weeks.

ESTABLISHED STARS:

$3,000-$4,500 +GST for 1 x grid post and 1 story-set on 1 channel (3 frames with CTA link)

$5,000-$6,000 +GST for 1 x grid posts and 1 story-post (3 frames with CTA link) across up to 2 channels with boosting rights for up to 8 weeks.


Keep in mind that budget guidance is just that. Guidance.

There is more than just cash that will determine an influencer’s desire to work with you. As discussed above, mutual values and clear deliverables are key factors in ensuring the formation and success of a partnership between influencer and brand.

Read here for more influencer budget details or looking for something bigger and better?

Check out our comprehensive Complete Guide to Brand Ambassadorships which covers off everything a marketer or brand manager needs to know when preparing to partner with a sports, media or entertainment celebrity for long term, sustainable brand growth.

Ready to get started on a social media campaign or need help with a customised brand ambassador strategy to help you achieve your marketing objectives? Submit a request here and one of our celebrity marketers will collaborate with you based on your goals, budget and other info you tell us.

Yes.

As a new frontier in marketing, the legal requirements of those within the influencer marketing industry have often been ambiguous, with no clear regulatory code in Australia.

However, as the industry has continued to grow, so has the need for transparency in relationships between brands and influencers.

In 2021, the Australian Influencer Marketing Council (AIMCO) released their updated Code of Practice, outlining the responsibilities of both influencers and marketers when it comes to what they post. Some key points include:

• Advertising disclosure is required anytime there is a contracted agreement (written, verbal or digital) between a brand and influencer that includes a financial transaction of some form (be it value in kind, gifts, or free products).

• Brands are considered the advertiser in an influencer relationship, and are therefore responsible for the declaration of advertising.

• Although there is no financial penalty for non-compliance, both brands and influencers risk reputational damage if they fail to comply with the relevant code.

New regulations have also been introduced by the Therapeutic Goods Association (TGA) regarding the promotion of health products. Under new TGA rules, from July 1, 2022, social media influencers will be banned from promoting health products if the influencer is being paid or incentivised, including receiving gifted products.

Read here for more details on AIMCO’s Code of Practice.

For more information about the legal requirements involved in influencer marketing, read the full AANA Code of Ethics.

Click here to read the TGA’s social media advertising guide.

Through Pickstar of course! Click here to start your search.

But in order to both hire an influencer and effectively utilise them, there are a few questions you should ask yourself first:

• Am I looking for a short term relationship with an influencer or a long term relationship with a brand ambassador?

Each has their own uses and benefits, read the above FAQ for more info.

• How many influencers do I want?

Do I want to use one influencer or an army of 10 to make herald new product or offering?

• Does the influencer’s values align with those of your brand?

This allows for a far more authentic promotion and relationship between yourself and the influencer, and opens the door for future collaborations.

• What do I want the influencer to do for me?

Your deliverables must be clear in order for the partnership to be successful. The number of posts, the timing of the posts, and the actual content you want posted are massive factors to consider before you choose your influencer. Allowing an influencer to produce the content themselves can make the promotion feel more authentic, but make sure they seek your approval before posting to ensure it is compliant with the industry standards set out by the Australian Association of National Advertisers (AANA) and the Australian Influencer Marketing Council’s (AIMCO) Code of Practice.

With legions of loyal and highly engaged followers, influencers are able to reach ready made target audiences for any type of company, from local business to global mega company. These pre-existing audiences allow an effective transfer of trust between the influencer and the products they choose to endorse, making influencers perfect for short term marketing campaigns where several can be deployed at once to launch a new product, promote an event or herald an announcement.

Check out our comprehensive Complete Guide to Brand Ambassadorships which covers off everything a marketer or brand manager needs to know when preparing to partner with a sports, media or entertainment celebrity for a Brand Ambassadorship.

Ready to get a customised brand ambassador strategy to help you achieve your marketing objectives now? Submit a request here and one of our celebrity marketers will collaborate with you based on your goals, budget and other info you tell us.

Don't worry, this is just the starting point and you can change any of the details at any stage and there is no up-front commitment to engage with us.

Read more here about the different benefits of short term vs long term relationships with influencers and brand ambassadors.

Payment Terms for Guest Speakers and Event Appearances:

When a client and star agree to work together, Pickstar requires a 50% deposit to confirm the booking. Booking deposits are non-refundable if you cancel after booking a star. If a star cancels and Pickstar is unable to find a suitable replacement, we will refund the full amount you have paid us.

If you book within 14 days of your event, we will require the full payment within 7 days and prior to the event to confirm the booking. If the sports star does not turn up to the event, Pickstar will provide a full refund.

Payment Terms for Brand Partnerships:

Marketing agencies and approved clients typically qualify for customised payment terms. Contact us to discuss.

Check out our comprehensive Complete Guide to Brand Ambassadorships which covers off everything a marketer or brand manager needs to know when preparing to partner with a sports, media or entertainment celebrity.

Ready to get a customised brand ambassador strategy to help you achieve your marketing objectives now? Submit a request here and one of our celebrity marketers will collaborate with you based on your goals and budget.

Pickstar can connect you with a star for pretty much ALL budgets (within reason) … we have worked with budgets ranging from $1500 to in excess of $250,000+GST.

If you need a guide on budgets you can check it out here.

You set your budget and shortlist your preferred talent, who will respond to let you know if they’re interested. Pickstar talent can also apply to be considered for your opportunity – you’ll be pleasantly surprised by the top stars that will be keen to work with you!

Pickstar does not set prices for opportunities, we let the stars decide what they will and won’t apply for. And it’s not just about the budget. Stars will also apply if the opportunity aligns with their passions, and also if it is fun and convenient.

Of course, the bigger the budget, the more likely it is that you will get higher profile applicants, so we recommend providing your maximum budget. Most clients are stunned when they see the calibre of stars willing to engage with their opportunity. Give it a go and see for yourself!

Submit a request here and one of our celebrity experts will collaborate with you based on your goals and budget so you can get the maximum amount of interest for your event, marketing campaign or experience.