Influencer budget guide for 2024

Trying to figure out the budget for your online campaign, but have no idea where to start?

This article will help guide you through some of the things you’ll need to consider regarding your budget before you approach talent to promote your brand or business, and embark on your online campaign.

Is there a set price-guide for talent?

While there is never a set amount that is required in order to entice a star to be a part of your online campaign, there are rough price brackets that can be used to determine how much money you might be looking to set aside relative to the clout of your desired star.

Influencer budget guidance

Introduction to Star Pricing by Tiers and Their Offerings

Our Star Tiers are categorised not merely by their social media following but by their broader influence and recognisability, stemming from significant achievements or status in their respective fields. These tiers reflect the macro influence of these individuals, with their social media reach being a by-product of their notable accomplishments or public presence.

Tier One Star

These are highly recognisable and influential individuals, known extensively in four or more states across Australia, and potentially on an international level. Their prominence is often due to significant achievements or a high-profile status.
Deliverables and Pricing for Tier One Star: Price Range: $15,000-$40,000+
Includes:

• 1 grid post (content shared across 2-3 of the talent’s social channels counts as one post), remaining on the talent’s feed/grid for the campaign term.
• 1 story set on Instagram (minimum of 3 frames with client-specified click-throughs).
• Authorisation for the brand to enhance all talent posts with paid advertising (4-8 weeks duration).

Tier Two Star

These stars are well-known, with high recognisability and influence in 2-3 states across Australia. Their influence is often rooted in significant regional presence or notable achievements within their fields.
Deliverables and Pricing for Tier Two Star: Price Range: $7500-$12,000
Includes:

• 1 grid post (content shared across 2-3 of the talent’s social channels counts as one post), remaining on the talent’s feed/grid for the campaign term.
• 2 Instagram story posts (minimum of 3 frames with client-specified click-throughs).
  
• Authorisation for the brand to enhance all talent posts with paid advertising (4 weeks duration).Tier

Three Star

These individuals are recognised and credible, often due to their elite sports or career status, primarily in one state.
Deliverables and Pricing for Tier Three Star: Price Range: $2500-$5000
Includes:

• 1-2 grid posts (content shared across 2-3 of the talent’s social channels counts as one post), remaining on the talent’s feed/grid for the campaign term.
• 2 Instagram story posts (minimum of 3 frames with client-specified click-throughs).
• Authorisation for the brand to enhance all talent posts with paid advertising (4 weeks duration).

This tier-based approach focuses on the overall impact and reach of the Stars, beyond just their online presence, ensuring a more holistic representation of their influence.

However… it’s not all about money

Budget guidance is just that. Guidance.

There is a lot more than cash sums to consider before budgeting for an online campaign.

There are several other questions to answer that will influence the budget of your campaign, and how much money your desired star is willing to accept to become a part of it.

Do your company values align with those of the star? Is the star passionate about your product/industry? Are you based in the same city as your target star? Are there additional benefits e.g. valuable experiences, networking opportunities or high-value products? Are they available to collaborate considering both their timetable and pre-existing business arrangements?

Each of these questions will play a massive role in attracting potential stars, as well as how much you will need to budget to get them on board.

Other questions such as how many posts are required and who provides the content to be posted raise another very important consideration...

Deliverables. Deliverables. Deliverables.

Being clear on what you wish your desired star to deliver for your campaign is of the utmost importance.

Do you want your desired star to deliver a video message about a product? Do you want an in-feed Instagram post with a specific hashtag? Or three frames of an Instagram story post with three frames and a swipe-up link? Do they have to create the content? Are they expected to have the sponsored posts public in perpetuity or are they allowed to archive posts?

All of these questions will have a major impact on your asking price.

Having a clear vision for what you want the star to do will help provide them clarity around their role in the campaign, as well as present a more quantifiable framework on how much you will need to budget for depending on the calibre of the star you are looking for.

Choose Pickstar to find the face of your next campaign. You set the budget and stars apply based on the details you enter. It's simple, quick and there's no cost to post a request.

Explore
Search 2000+ sports stars and celebrities based on your preferences, or let our platform’s recommendation engine find best fit options for your needs.

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Pitch your plan to preferred stars or let them apply to work with you! Get responses within minutes of your request being approved.

Book
The power is in your hands. Weigh up your star applicants, and book your favourite option with the click of a button. Pickstar does the rest!

It's FAST, EASY and works with ANY budget, ANYWHERE in Australia. Get started now.