Kicking Goals for Mental Health - The WA All Stars Charity Game with Happiness Co. Foundation

Pickstar collaborated with the Happiness Co Foundation to select well-known Australian talent, particularly beloved ex-AFL players, to maximise the event's impact. The involvement of well-known Australian talent in the All-Stars Charity Football Game served to enhance the event’s appeal, ensuring high levels of community engagement and effective promotion.

Attracting Attention and Attendance: High-profile players like

• Matthew Pavlich (Captain): As one of the most recognised and respected players in the AFL, particularly in Western Australia (WA), Matthew Pavlich's attendance is likely to attract numerous fans and increase ticket sales. His long and successful career with the Fremantle Dockers makes him a beloved figure in WA. Pavlich’s involvement can garner significant media coverage, both locally and nationally. His presence helps to elevate the event’s profile, attracting more attention to the cause and the foundation.
• David Zaharakis: Zaharakis, with his extensive career at Essendon, brings a different fan base from Victoria, potentially attracting attendees from outside WA or those who follow AFL more broadly. His involvement can help in diversifying promotional efforts and reaching a broader audience through different media outlets and social media platforms.
• Eric Mackenzie: As a former West Coast Eagles player, Mackenzie is well-known and respected in WA. His participation can draw local fans, particularly those who have followed his career with the Eagles. Mackenzie’s dedication to his sport and his post-retirement involvement in community activities can serve as an inspiration to young athletes and attendees, emphasising the importance of resilience and community service.
• Bob Murphy: Bob Murphy is renowned for his charismatic personality and his role as a media commentator post-retirement. His presence can add a layer of charm and engagement, appealing to a wide range of attendees. Murphy has been vocal about mental health issues and can effectively communicate the importance of the event’s cause. His advocacy can resonate strongly with attendees, reinforcing the event’s mission to support mental health initiatives.

Their participation attracted a large audience, including both avid footy fans and broader community members, thereby increasing ticket sales and event participation. The presence of these stars offered unique and memorable experiences for attendees.

Well-known athletes have a powerful platform that brought considerable media attention to the event. This increased visibility is crucial for raising significant funds for the foundation’s mental health initiatives.

Giving Back to the Community/Success:

By joining forces with Ex-AFL All Stars, this event combined the excitement of Australian Rules Football with a charitable cause. Participants and families all around Western Australia came together to support mental health while enjoying a thrilling display of their favourite players putting the boots on once again, selling roughly 4,000 tickets to the event!

Here are just some of the initiatives Happiness Co. has offered the community in the last 12 months due to the proceeds raised at the charity match:

• 8x FREE Women's mental health Workshops (50 Per Class)
• 8x FREE Men’s mental health Workshops (50 Per Class)
• 2x FREE Mental health first aid Programs (24 per class)
• 2x FREE Workshops in Broome for Mental Health (80 Per class)
• 1x White Ribbon workshop supporting victims of domestic violence (100 People)
• 3x FREE Dad’s workshops (50 dads per session)
• 1x FREE Neurodivergent Workshop (100 attended online)
• We are continuing to fund and support amazing initiatives to ensure our community has access to award-winning training and workshops.

Happiness Co. Foundation is dedicated to supporting mental health initiatives. Please consider donating to help them continue their impactful work in the community. Donate Now!

Inspired by Happiness Co. Foundation's Success?

Discover how Pickstar can elevate your next event or campaign. With our extensive network of sports stars and celebrities, we specialise in connecting organisations with the right talent to maximise impact and engagement. Whether you're looking to raise awareness, boost participation, or drive fundraising efforts, Pickstar is your partner in creating memorable and meaningful events. Contact us today to see how we can help make your vision a reality and achieve remarkable results similar to the WA All Stars Charity Game.