The Power of Star Appeal - A Campaign Tailored for the 50+ Demographic

Pickstar worked with Citro on a number of social media posts with a variety of Australian Macro Influencers as a means to help create brand awareness and user acquisition.

Stars created educational video content that showcased the Citro program and its offerings which was housed on both the star’s and Citro’s META channels. Citro was also provided with the rights to use this content within their paid ads for an agreed-upon number of weeks.

The selection of stars for Citro's campaign was strategic, aiming to maximise the resonance with the brand's target audience through familiar and influential personalities. Each chosen celebrity brought a unique element that aligned with Citro's values and marketing objectives:

Kevin & Janetta - Known for their charismatic personalities on Channel 9’s Travel Guides, this couple have a knack for creating engaging content with a strong focus on travel that proved highly beneficial in garnering initial newsletter signups for Citro when launching their website.

Matt & Brett - Similar to Kevin & Janetta, this couple were able to resonate with Citro’s target audience due to their love of food, shopping and travel, all key themes focussed on by Citro across their offerings.

Peter ‘Spida’ Everitt - Not only is Spida known for his successful AFL career, he and his wife also host their own travel TV and Radio Show called The Great Australian Doorstep. Citro was able to leverage The Great Australian Doorsteps travel enthusiast following as well as promote the brand through a series of radio ads.

Julie Goodwin - With a strong social following and even stronger love from the Australian public, Julie Goodwin was the perfect star to partner with Citro to create an exclusive recipe that members could access when signing up to the newsletter. Her social media following was leveraged to promote the launch of the new Citro Card and how it could be used in day to day life when shopping for groceries for the family.

Cameron Daddo - Cameron is a highly recognisable Australian talent with a career that has spanned across many decades. His extensive career working on Luxury Escapes where he shares his passion for exploration and adventure with his audience made him the perfect fit to promote Citro’s messaging around living your best years.

Keith Schleiger - Keith is best known for his work as the blockinator on Australia’s most-watched renovation show The Block. His love for health and fitness, as well as his children, meant he was able to highlight the use of the Citro Card in everyday life.

Elevate Your Brand with Pickstar

Boost your brand’s impact with talent endorsements. Citro’s success with Australian Macro Influencers demonstrates the power of the right personalities in driving brand recognition and consumer engagement. At Pickstar, we’re experts in connecting brands with the perfect sports stars, media personalities, and celebrities to elevate their marketing campaigns. Ready to let the stars propel your brand forward? Contact us today.