Case study

NRL star opens up at mental health fundraiser

The Brief

For Joel to discuss his mental health history and his relationship with Headspace

NRL star opens up at mental health fundraiser


    Headspace knew that Pickstar has a number of sports stars on its marketplace of 1300-plus athletes who are open about their battle with mental health throughout their careers.

    They jumped on to Pickstar's online booking system and submitted a request for NRL star and mental health ambassador Joel Thompson to speak at their upcoming charity event.

    Headspace submitted a detailed brief, outlining exactly what they would require from Joel, and to the charity's delight, Joel was available and agreed to speak at the event.


      Joel made quite the impact at the Headspace charity dinner and gave a powerful speech, talking candidly about the importance of mental health wellness, his own experiences, and his relationship with Headspace.

      After dinner, Joel was able to mingle and chat with the crowd, which the guests loved.

      Jake Cohen from Headspace placed the booking with Pickstar and was present on the night.

      “Joel was amazing and was the talk of the room thanks to his engaging speech which was unscripted and without notes," he said.

      “I had almost every person in the room come up to me throughout the night and afterwards to let me know how well Joel did. Joel assisted the night very well and exceeded expectations. Everyone at Headspace would love to use him again for future events."

      Sports idols and personalities are incredibly effective at delivering messages and influencing audiences.

      With Pickstar, you can now select from over 1300 athletes to book for campaigns, skill clinics, meet and greets, and more.

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