Create an experience with Jaimie Fuller

“Our vision is a world in which sport inspires society. Our purpose will always be to fuel the true spirit of competition.”

- Jaimie Fuller

Jaimie Fuller is the former Executive Chairman of international sportswear brand SKINS and an internationally recognised campaigner for improved sports governance and anti-corruption in sport. He is also Chair of the Foundation for Sports Integrity.

Jaimie is a regular commentator on the increasingly eroding trust in sport, what brands can be doing to change sport for the better and the role sport can play in helping to change society for the better. 

Jaimie is driven by the SKINS ethos of, ‘Fuelling the True Spirit of Competition’, and presented at the 2016 Lions in Cannes on “How Purpose Gets Your Mojo Back”. 

Armed with a brand identity of truth and integrity, Jaimie has taken on sporting giants, unafraid to speak out against the modern-day slavery he sees behind the 2022 FIFA World Cup infrastructure developments in Qatar to the doping scandals plaguing the International Association of Athletics Federations. Jaimie is the founder of #ChangeCyclingNow, which led to initial governance reform following the Lance Armstrong revelations in 2012 and resulted in the deposition of the then-president of Union Cycliste Internationale, Pat McQuaid.

Jaimie is also the cofounder of #NewFIFANow which has pressured FIFA, its sponsors and broadcasters for fundamental change in the world football governance for more than three years.

More recently, Jaimie took out a full-page advertisement in the Sydney Morning Herald to publish an open letter to the board of Cricket Australia following the March 2018 ball-tampering scandal, chastising them for creating a poisoned culture.

He has been featured across major media mastheads, radio and television in the UK, Europe, USA and Australia and has spoken at public forums and conferences in Australia, Denmark, Ireland, South Africa, Switzerland, Spain and the USA.

Speaking

Jaimie Fuller is a regular commentator on sports integrity and governance.

An engaging speaker, Jaimie captivates his audiences with his vision for a world in which sport inspires society, addressing what he sees as an international ‘leadership vacuum in sport’. Jaimie is available to either speak on one of the following topics or can curate a topic to suit your event.

YOU ARE WHO YOU SPONSOR:

Why a sponsorship means endorsement and how to make sure you align with the right profiles. Whether it’s an organisation, team or individual, Jaimie shares some of the key measures followed by SKINS and what to do when the partnership comes unstuck due to bad behaviour or corruption.

MISTAKES IN BUSINESS? I’VE MADE A FEW:

Jaimie Fuller was at the helm of international sportswear brand SKINS for over twenty years and isn’t afraid to admit he’s made a mistake or two during that time. Jaimie openly shares his experience, from running foul of the ACCC to the financial trouble caused by taking on private equity partners, in the hope that it will help others learn and see they’re not alone.

HOW TO BE A PURPOSEFUL PIONEER:

Jaimie Fuller explains the Purposeful Pioneering model employed by SKINS and the 4 ways businesses can create a shift in their industry’s culture.

FOLLOWING THE LEADER:

Is your business an agenda setter or reflector? For a number of years SKINS has used its global position to fill what Fuller calls a ‘leadership void in sport’.

TRUST IN SPORT:

Sport is now at a crossroads. There have been a number of serious issues over the past few years which have brought sport into disrepute and created significant damage for brands and fans. Jaimie considers the SKINS ethos of ‘fuelling the true spirit of competition’ and the role the brand has played
globally in identifying and bringing down corrupt individuals and organisations.

Listen to Jaimie's interview on PickStar's Off-Field podcast (July 2019).