Our Stars
James Begley

Create an experience with James Begley

Former AFL Footballer & CEO

How it Works

Browse stars

Use the '+' symbol on star profiles to add to your shortlist

Create request

Enter some basic details to contact stars.

Book stars

Stars review your request and respond to your requirements.

Only pay when you book a star.

About me

  • St Kilda Saints
  • Sport
  • Australian Rules Football
  • AFL
  • Adelaide Crows
  • Sports Business
  • Business
  • Entrepreneur
  • Keynote Speaker
  • Professional

James Begley is an entrepreneur and former professional athlete who is the founder and CEO of PickStar, Australia’s largest marketplace to book sports stars for events, marketing campaigns and fan experiences.
In parallel James has founded and is CEO of Vlast. Vlast is now the leading global software provider for Leagues, clubs and teams for player appearances and activations.

His career has been dedicated to high performance from the moment he was drafted to the AFL as a 17-year-old. He spent seven years as an AFL player, initially with St Kilda before returning to his home state to join the Adelaide Crows.

Post-AFL career James joined forces with AFL champion Matthew Pavlich, building an online platform that provides fast, affordable and direct connections to over 3000 sports stars and personalities. The Adelaide-based startup has facilitated over 5000 deals for brands, corporates, schools, NFPs and fans.

James’ foundations as a CEO have been enhanced through his work as General Manager (by the age of 27) of Leadership and Development with Fremantle Football Club as well as being the founding director of Tract Group, a corporate leadership and development company. James spent over a decade helping organisations such as Mirvac, Landcorp, Fremantle Football Club, Bendigo Bank and CGU develop and implement strategies to get the most out of their teams and emerging leaders, prior to putting his focus into Pickstar.

Overall, James describes himself as being entrepreneurial in spirit and loves nothing more than being able to challenge himself with new possibilities. 

Available in

Need me to travel to your location? I will travel for opportunities in:
South Australia, Victoria, Western Australia

My Interests


James was exceptional. The content he delivered was extremely beneficial to our organization, however, it was the delivery method that made the day even more valuable. James engaged the entire group, he got them thinking about the way they work and how they can individually and as a group take the next step. Pickstar as a whole was a seamless experience. Booking of a star was simple and the follow-up communication from the team created certainty and confidence.
Bradley - STARplex
We had James present to our staff at our Sales Forum and they absolutely loved his presentation!
Diana - Professionals
With a clear strategic focus, James was able to design the event to connect with our audience in a way that showcased our credibility and brand, whilst engaging them in something they cared about.
Rose - Resolve Divorce