Top Influencers In Australia

An influencer is someone who is paid to promote a product or service on social media sites such as Instagram, Facebook or TikTok due to their elevated level of authority or celebrity status within a particular community.

With legions of loyal and highly engaged followers, influencers are able to reach ready made target audiences for any type of company, from local business to global mega company. These pre-existing audiences allow an effective transfer of trust between the influencer and the products they choose to endorse, making influencers perfect for short term marketing campaigns where several can be deployed at once to launch a new product, promote an event or herald an announcement.

Read more here about the different benefits of short term vs long term relationships with influencers and brand ambassadors.

Through Pickstar of course! Click here to start your search.

But in order to both hire an influencer and effectively utilise them, there are a few questions you should ask yourself first:

• Am I looking for a short term relationship with an influencer or a long term relationship with a brand ambassador?

Each has their own uses and benefits, read the above FAQ for more info.

• How many influencers do I want?

Do I want to use one influencer or an army of 10 to make herald new product or offering?

• Does the influencer’s values align with those of your brand?

This allows for a far more authentic promotion and relationship between yourself and the influencer, and opens the door for future collaborations.

• What do I want the influencer to do for me?

Your deliverables must be clear in order for the partnership to be successful. The number of posts, the timing of the posts, and the actual content you want posted are massive factors to consider before you choose your influencer. Allowing an influencer to produce the content themselves can make the promotion feel more authentic, but make sure they seek your approval before posting to ensure it is compliant with the industry standards set out by the Australian Association of National Advertisers (AANA) and the Australian Influencer Marketing Council’s (AIMCO) Code of Practice.

Yes.

As a new frontier in marketing, the legal requirements of those within the influencer marketing industry have often been ambiguous, with no clear regulatory code in Australia.

However, as the industry has continued to grow, so has the need for transparency in relationships between brands and influencers.

In 2021, the Australian Influencer Marketing Council (AIMCO) released their updated Code of Practice, outlining the responsibilities of both influencers and marketers when it comes to what they post. Some key points include:

• Advertising disclosure is required anytime there is a contracted agreement (written, verbal or digital) between a brand and influencer that includes a financial transaction of some form (be it value in kind, gifts, or free products).

• Brands are considered the advertiser in an influencer relationship, and are therefore responsible for the declaration of advertising.

• Although there is no financial penalty for non-compliance, both brands and influencers risk reputational damage if they fail to comply with the relevant code.

New regulations have also been introduced by the Therapeutic Goods Association (TGA) regarding the promotion of health products. Under new TGA rules, from July 1, 2022, social media influencers will be banned from promoting health products if the influencer is being paid or incentivised, including receiving gifted products.

Read here for more details on AIMCO’s Code of Practice.

For more information about the legal requirements involved in influencer marketing, read the full AANA Code of Ethics.

Click here to read the TGA’s social media advertising guide.

While there is never a set amount that is required in order to entice a star to be a part of your online campaign, there are rough price brackets that can be used to determine how much money you might be looking to set aside relative to the clout of your desired star.

The amount of social media followers a star has will have a significant impact on the reach of your campaign, and will typically influence their asking price for taking part in any online campaign. The rough guide below provides an indication towards how much you might expect to pay per post for a social media campaign.

0-10K = < $500

10K-15K = $500-$750

15K-20K = $750-$1000

20K-30K = $1000-$1250

30K-50K = $1250-$1500

50K-70K = $1500-$1750

70K-90K = $1750-$2500

90K-110K = $2500-$3500

110K+ = $3500 +

Keep in mind that budget guidance is just that. Guidance.

There is more than just cash that will determine an influencer’s desire to work with you. As discussed above, mutual values and clear deliverables are key factors in ensuring the formation and success of a partnership between influencer and brand.

Read here for more influencer budget details.

Not to worry! You can add them to your shortlist, and we will make every effort to put your request in front of them.

When a client and star agree to work together, Pickstar requires a 50% deposit to confirm the booking. Booking deposits are non-refundable if you cancel after booking a star. If a star cancels and Pickstar is unable to find a suitable replacement, we will refund the full amount you have paid us.

If you book within 14 days of your event, we will require the full payment within 7 days and prior to the event to confirm the booking. If the sports star does not turn up to the event, Pickstar will provide a full refund.

Marketing agencies and approved clients may qualify for customised payment terms. Contact us to discuss.