Getting a Brand Ambassador

A brand ambassador can be a public figure, often a sports star or celebrity, who represents and promotes your brand. Their role goes beyond simple endorsements; they embody your brand’s values and consistently communicate them to your target audience across multiple channels.

In Australia, sports stars and high-profile personalities are particularly impactful due to their widespread recognition and trusted public profiles.

Brand ambassadors have become increasingly important as consumer attention is at an all time high to gain; and they can be an effective centrepiece to build on your marketing power and create powerful campaigns that carry high recall.

Check out our comprehensive Complete Guide to Brand Ambassadorships which covers off everything a marketer or brand manager needs to know when preparing to partner with a sports, media or entertainment celebrity.

Ready to get a customised brand ambassador strategy to help you achieve your marketing objectives now? Submit a request here and one of our celebrity marketers will collaborate with you based on your goals, budget and other info you tell us.

Don't worry, this is just the starting point and you can change any of the details at any stage and there is no up-front commitment to engage with us.

As outlined in the other FAQs, there are a number of factors that impact the budget for a brand ambassador. However, here is our budget guide to provide you with some ballpark figures for a 12 month partnership with all the bells and whistles.

We've broken this down into 3 tiers, to make it easy to understand based on the different types of Stars, according to their star power:

SUPER Star ($120,000 +GST - $200,000 PLUS)
Often a very well-known Star indexing high in recognisability and influence nationally across Australia and in most cases internationally.

HIGH-PROFILE Star ($65,000 - $90,000 +GST)
Often a very well-known Star indexing high in recognisability and strong influence in multiple key States across Australia.

ESTABLISHED Star ($45,000 - $60,000 +GST)
Often a Star with good recognisability and credibility (due to their elite sport or career status) typically recognised in a local state or two and with limited media coverage.

Check out our comprehensive Complete Guide to Brand Ambassadorships which covers off everything a marketer or brand manager needs to know when preparing to partner with a sports, media or entertainment celebrity.

Ready to get a customised brand ambassador strategy to help you achieve your marketing objectives now? Submit a request here and one of our celebrity marketers will collaborate with you based on your goals, budget and other info you tell us.

Don't worry, this is just the starting point and you can change any of the details at any stage and there is no up-front commitment to engage with us.

There are a few questions you need to ask about your business to determine the type of star you need.

Is your business local, national or global?

This is a great starting point to determine the type of star you need. If you’re a local plumbing business with clients across the east of Melbourne, someone with a presence in that area is perfect, rather than a global star like Daniel Ricciardo.

What attributes does your ambassador need to have?

A watch brand might look for someone who is all about precision. It could be a sharp-shooting netball star or someone from a military background. Consider the key attributes for your business and align your star with those attributes.

Does your ambassador need to use your product?

A national insurance business won’t necessarily need their ambassador to be heavily involved in insurance. They want someone who can add trust to their brand. A known name across the country who exudes reliability and confidence. But if you’re a razor company trying to break into the market, you’ll ideally want your ambassador to be someone who uses razors.

Do your values align with your ambassador?

Finding celebrities and sports stars who are passionate about a cause or purpose your company is linked to can help not only find well-aligned talent, but it can also influence the budget they will partner with you for. Stars are more likely to work at a slightly reduced budget for something they’re passionate about.

Check out our comprehensive Complete Guide to Brand Ambassadorships which covers off everything a marketer or brand manager needs to know when preparing to partner with a sports, media or entertainment celebrity.

Ready to get a customised brand ambassador strategy to help you achieve your marketing objectives now? Submit a request here and one of our celebrity marketers will collaborate with you based on your goals, budget and other info you tell us.

Don't worry, this is just the starting point and you can change any of the details at any stage and there is no up-front commitment to engage with us.

Influencers are typically engaged for short-term product promotions or campaigns. They excel in creating quick buzz and driving immediate traffic, often focused on specific social media platforms. However, their influence can be fleeting, tied to trends or single posts.

On the other hand, celebrities and sports stars bring long-term value as brand ambassadors. These figures offer more than just social media reach—they embody the brand’s values, maintaining consistent engagement over time through multiple channels. Their influence carries a higher degree of trust, credibility, and emotional connection, especially in the Australian market.

Sports Stars in Australia: In particular, Australian sports stars represent aspiration, resilience, and community pride. Their reputation extends beyond fandom into national consciousness, making them highly effective for building enduring brand loyalty. As ambassadors, they “live” the brand, offering deeper integration that goes beyond individual campaigns. Whether appearing in TV ads, digital content, or public events, they deliver consistent value over a prolonged period, cultivating trust that resonates with a broad audience.

Credibility and Trust: One key distinction is that celebrities and athletes often carry a higher level of credibility. Their success in their respective fields adds a layer of authenticity that most influencers simply can’t match. They also have much broader appeal. When an athlete endorses a brand, especially in Australia, it’s seen as a more genuine and impactful recommendation than a fleeting influencer post.

If you're a marketer, are seeking long-term growth and sustained consumer trust, engaging a well-known Australian sports star or celebrity as a brand ambassador can be a very powerful strategy.

The right brand ambassador will provide more depth, longevity, and give you a platform for building an exciting marketing plan around versus a transactional short-term influencer collaboration.

Check out our comprehensive Complete Guide to Brand Ambassadorships which covers off everything a marketer or brand manager needs to know when preparing to partner with a sports, media or entertainment celebrity.

Ready to get a customised brand ambassador strategy to help you achieve your marketing objectives now? Submit a request here and one of our celebrity marketers will collaborate with you based on your goals, budget and other info you tell us.

Don't worry, this is just the starting point and you can change any of the details at any stage and there is no up-front commitment to engage with us.

Because people connect with people, not products. Celebrities and sports stars embody values, stories, and aspirations that resonate with fans on an emotional level. Using them in marketing enables brands to tap into this deep emotional connection, fostering loyalty, trust, and a sense of belonging among consumers.

It’s not just about visibility; it’s about embedding your brand into the culture and lives of your audience, driving long-term growth and influence.

Brand ambassadors help build trust, increase credibility, and enhance visibility for your brand. In Australia, where people trust public figures, working with local athletes or celebrities can drive authentic engagement with your target audience.

The association with a beloved figure can foster loyalty, increase market penetration, and drive long-term brand growth. When done right, brand ambassadors can help position your brand as reliable and aspirational in the minds of Australian consumers, which is why they are a popular and effective choice in long-term strategic marketing.

Moreover, brand ambassadorships provide a storytelling platform for both the brand and the ambassador. Everybody loves a story of triumph over adversity, and through long term ambassadorships, brands are able to go along on the journey with their stars and help tell their brand stories through powerful marketing campaigns while solidifying their own.

These intertwining narratives provide endless content production possibilities, prolonged sales, the ability to include the ambassador in marketing collateral, as well as allow for a more genuine connection between ambassador, brand and audience and content that captures heart, minds and memories.

Check out our comprehensive Complete Guide to Brand Ambassadorships which covers off everything a marketer or brand manager needs to know when preparing to partner with a sports, media or entertainment celebrity.

Ready to get a customised brand ambassador strategy to help you achieve your marketing objectives now? Submit a request here and one of our celebrity marketers will collaborate with you based on your goals, budget and other info you tell us.

Don't worry, this is just the starting point and you can change any of the details at any stage and there is no up-front commitment to engage with us.

Brand ambassadors aren’t just for global giants like Nike—they’re highly effective for smaller businesses too. By aligning with the right celebrity or sports star, even on a local scale, you can fast-track awareness, build trust, and drive sales.

Think of it like this: instead of slow organic growth, a brand ambassador puts your business on the map instantly, moving your audience from awareness to consideration to purchase in record time. They give you credibility and cut through the noise, positioning your brand as trustworthy and desirable.

A well-chosen ambassador with a relevant audience can amplify your brand’s message through repeat content on their social channels, appearances, and even event participation. That personal touch, along with their endorsement, gives your business a direct connection to your target audience, speeding up the journey from discovery to purchase.

In short, a brand ambassador can help you grow faster, create meaningful engagement, and build long-term brand equity—whether you’re a local shop or an emerging business aiming for bigger things.

Check out our comprehensive Complete Guide to Brand Ambassadorships which covers off everything a marketer or brand manager needs to know when preparing to partner with a sports, media or entertainment celebrity.

Ready to get a customised brand ambassador strategy to help you achieve your marketing objectives now? Submit a request here and one of our celebrity marketers will collaborate with you based on your goals, budget and other info you tell us.

Don't worry, this is just the starting point and you can change any of the details at any stage and there is no up-front commitment to engage with us.

You can also read more about this idea in our blog ‘Brand ambassadors aren’t just for Nike’.

Payment Terms for Guest Speakers and Event Appearances:

When a client and star agree to work together, Pickstar requires a 50% deposit to confirm the booking. Booking deposits are non-refundable if you cancel after booking a star. If a star cancels and Pickstar is unable to find a suitable replacement, we will refund the full amount you have paid us.

If you book within 14 days of your event, we will require the full payment within 7 days and prior to the event to confirm the booking. If the sports star does not turn up to the event, Pickstar will provide a full refund.

Payment Terms for Brand Partnerships:

Marketing agencies and approved clients typically qualify for customised payment terms. Contact us to discuss.

Check out our comprehensive Complete Guide to Brand Ambassadorships which covers off everything a marketer or brand manager needs to know when preparing to partner with a sports, media or entertainment celebrity.

Ready to get a customised brand ambassador strategy to help you achieve your marketing objectives now? Submit a request here and one of our celebrity marketers will collaborate with you based on your goals and budget.

While there is never a set amount that is required in order to entice a star to be a part of your online campaign, there are rough price brackets that can be used to determine how much money you might be looking to set aside relative to the clout of your desired star.

SUPER STARS

$12,000-$20,000 +GST for 1 x grid post and 1 story-set on 1 channel (3 frames with CTA link)

$15,000-$25,000 +GST for 2 x grid posts and 1 story-post (3 frames with CTA link) across 2 channels with boosting rights for up to 8 weeks.

HIGH PROFILE STARS:

$5,000-$7,000 +GST for 1 x grid post and 1 story-set on 1 channel (3 frames with CTA link)

$7,500-$10,000 +GST for 2 x grid posts and 1 story-post (3 frames with CTA link) across 2 channels with boosting rights for up to 8 weeks.

ESTABLISHED STARS:

$3,000-$4,500 +GST for 1 x grid post and 1 story-set on 1 channel (3 frames with CTA link)

$5,000-$6,000 +GST for 1 x grid posts and 1 story-post (3 frames with CTA link) across up to 2 channels with boosting rights for up to 8 weeks.


Keep in mind that budget guidance is just that. Guidance.

There is more than just cash that will determine an influencer’s desire to work with you. As discussed above, mutual values and clear deliverables are key factors in ensuring the formation and success of a partnership between influencer and brand.

Read here for more influencer budget details or looking for something bigger and better?

Check out our comprehensive Complete Guide to Brand Ambassadorships which covers off everything a marketer or brand manager needs to know when preparing to partner with a sports, media or entertainment celebrity for long term, sustainable brand growth.

Ready to get started on a social media campaign or need help with a customised brand ambassador strategy to help you achieve your marketing objectives? Submit a request here and one of our celebrity marketers will collaborate with you based on your goals, budget and other info you tell us.