Case study

Using Sports Stars to Celebrate International Women's Day

The Brief

Book female sports stars for International Women’s Day events.



    While there is still a very long way to go, slowly but surely women athletes are being better recognised for the incredible skill, strength and passion they bring to the sports arena.

    This change is, in part, being driven by greater female participation in sports such as rugby, cricket and football, as well as the launch of the AFLW and NRLW leagues.

    We are also seeing the beginning of that change here at Pickstar, with the ratio of female sports stars being booked for events, campaigns and fan experiences steadily increasing.

    But the growing profile of the AFLW and NRLW is also serving to shine a light on the inequality that persists between men's and women's sports, in terms of player salaries, sponsorship and media exposure, issues that mirror the challenges women still face in society more broadly.

    That's why a number of organisations booked women sports stars to speak at events around Australia on International Women’s Day - to raise awareness of the struggle for equality women still face today.

    • Webb


    Speakers booked through the Pickstar marketplace for International Women's Day included AFLW and NRLW players and Paralympic gold medallist Katrina Webb.

    Katrina, who has a mild form of cerebral palsy, has represented Australia at the Atlanta, Sydney and Athens Paralympic Games. Her list of achievements is long, winning gold, silver and bronze Paralympic medals, receiving an Order of Australia and being named the South Australian Sports Institute’s Female Athlete of the Year.

    The National Association of Women in Construction called on Katrina to be a guest speaker at their annual International Women’s Day Breakfast. Webb shared her inspirational story, giving in-depth details of living with cerebral palsy and being questioned about her legitimacy to complete at the Paralympics, as well as providing insights into her sporting success.

    Her message to the large audience left them feeling empowered and inspired to embrace change within the workplace.

    AFLW player Christina Bernardi was also booked for International Women's Day, appearing at Wentworth Public School in New South Wales as part of Cumberland Council’s women in sport roadshow. Students were able to hear from the Greater Western Sydney star, who encouraged kids to stay active and healthy by participating in sport.

    Female athletes have powerful stories to tell. They can inspire women and men, and can help spark change in your organisation.

    It's easy to book female sports stars for your next event, campaign or fan experience. With Pickstar, you can choose from 1200+ elite athletes past and present, for ANY idea with ANY budget ANYWHERE in Australia.

    Check out the Pickstar marketplace now and get started.