Case study

Hockey star helps Cancer Council hit fundraising target

The Brief

Looking for a sports star to lift the profile of the event. They can sign autographs and take some pictures.

Hockey star helps Cancer Council hit fundraising target


    The Cancer Council WA hosts an annual event called Relay for Life, which aims to improve the lives of West Australians who have been affected by cancer.

    The event is regarded as one of the most successful and professionally run relays in Australia and has raised over $2.7 million since 2008. It includes live entertainment, fancy dress, and a moving candlelight ceremony.

    Stephanie was keen to jump on board and help boost the event and the Cancer Council WA couldn't contain their excitement.


      Stephanie appeared for an hour and participated in the event by signing autographs, doing a couple of laps, and conducted skills training.

      The event was a huge success, with the Cancer Council WA raising over $300,000 on the day.

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