Case study

AFLW star Erin Phillips promotes healthy living at major fundraising event

The Brief

Erin to talk about her achievements and the importance of a healthy lifestyle to encourage their clients to live healthy and active lives.

AFLW star Erin Phillips promotes healthy living at major fundraising event


    The Southern Cross Care Community Foundation hosts events throughout the year to raise funds in support of its mission to help people live lives free from loneliness and isolation.

    The Foundation was in need of a healthy living ambassador to participate in their Corporate Golf Day, which is their main fundraising event of the calendar year and a highlight for their corporate supporters.

    The talent would be required to play a round of golf with the corporate supporters and then take part in the Q&A session conducted by a professional MC.

    The Foundation comes to PickStar with Erin already in mind because they saw her as a perfect role model to use to achieve their mission.

    Erin was excited to participate and snapped up the opportunity to promote an active lifestyle.


      Erin played a round of golf with the 200-plus participants and joined them for a relaxed barbecue lunch afterward where she answered questions.

      Erin was very popular with the crowd as she shared how she juggles life as an athlete and a mother with the MC.

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