Top Social Media Influencers 2025

If you’re looking for an effective way to boost your social media marketing efforts, engaging the services of a popular social influencer may be the ticket you’ve been looking for. When conducted properly, social media influencer marketing and monitoring can be a tactical way to increase your brand’s reach, following and engagement on social media, which can lead to increased sales and revenue. What brand wouldn't want to invest in that potential?

There’s little doubt that 2025 is another great year for influencer marketing. But where does one go to find some of the most famous social media influencers in Australia? It’s simple. At Pickstar, we have a huge list of popular social media influencers ready for hire. To help you get started, we’ve compiled a list of some of the hottest social media influencers for 2025. Let’s dive in!

Jenna, aka 'Jenna with the Pink', is an Australian TikTok superstar with 934K followers (and growing), and knows how to create viral content for her fanbase made up predominately of tween and teen girls.

Jenna is passionate about promoting self love within this impressionable group, and uses social media in a positive way, with many of her video's achieving millions of views. It is these attributes that leave so eager to partner with her, as they understand that social media (particularly TikTok) is Gen Z's key driver for their shopping & purchase decisions.

Sam Wood is one of Australia’s leading health & fitness experts with over 20 years experience in the fitness industry. Sam shot to fame starring as the Australian Bachelor in 2015 but is better known these days as the health, fitness & family guy. As the founder of Australia’s fastest growing online training and nutrition program, 28 by Sam Wood, Sam has had a positive impact on over 200,000 people around the world. The reason for this success is Sam’s ability to relate. He keeps things simple and is able to explain what works and just as importantly, what doesn’t.

This relatability, charm, and positive image has allowed Sam to cultivate his huge online following with over 269k followers on Instagram, and makes him a tremendously coveted influencer.

In recent years Sam has collaborated with a number of high profile and well-respected brands that align with his ethos, such as Birdseye, A2 Milk, Mayvers, ANZ, Birdseye, MYOB and HoMedics.

MMA superstar Tai 'Bam Bam' Tuivasa is not your typical type of influencer.

The former professional rugby league player has taken the UFC world by storm in recent years, becoming known for his wild antics including walking out to 'Girls Just Wanna Have Fun' by Cyndi Lauper, and his iconic 'shoey' celebration.

When he's in the octagon, you can't take your eyes off him, and when he's out, you know he's going to do or say something entertaining. While it may not always be PG rated, Tuivasa's consumer appeal is unlimited, earning him a growing Instagram following of over 852k, and making him one of the top social media influencers of 2025.

Abbey Holmes is a renowned former AFLW player who made her mark by being selected by the Adelaide Football Club for the inaugural 2017 AFLW Season and going onto winning the AFLW premiership. Her professional football career came about after her storied career in the Northern Territory Football League, where she famously became the first woman to kick 100 goals in a season.

After suffering a career ending injury, Abbey shifted her focus toward travel, media and reporting including commentating and covering sport at both VFL and AFL level with Channel 7, as well as appearing on hit reality TV show Australian Survivor (2019) where she finished in fifth place, and returned for the following season, Australian Survivor All Stars.

Abbey's extensive and popular media presence have given her a loyal following of over 152k on Instagram, seeing her frequently chased by brands looking for a recognisable and influential face to promote their products.

Looking for a popular or famous social media influencer to help fire up your next campaign? Look no further than Pickstar. With us, there’s no need to search for “the top 10 social media influencers” — our end-to-end platform includes a vetted list of top Australian influencers in fashion, sport, TV and more!

It’s simply never been easier to find the right influencer for your brand. Contact us today to get started!