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Justin Herald

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About me

  • Keynote Speaker
  • Professional
  • Author
  • Entertainment
  • Business
  • Fashion

“Justin is the best speaker we’ve ever had at any of our conferences. His content, delivery, and message hit the mark and helped us finish on a real high.
Thank you for making it such a success.”
— CEO, PepsiCo

Looking for a speaker who doesn’t just entertain but actually activates your audience? Justin Herald delivers.

He launched Attitude Inc. with just $50—then turned it into a global licensing powerhouse generating over $30 million a year. His out-of-the-box thinking, resilience, and focus on creating “raving fans” made it happen.

That same mindset earned him the title International Entrepreneur of the Year (2005/06) and the Future Leaders Award as one of the 50 most influential next-gen leaders in Australia.

Justin is the Managing Director of Customer Culture—a leading customer service training company—and Co-Founder of ReferUs Network.

He’s also the author of 8 international best-selling books and one of Australia’s most in-demand speakers, engaging over 100,000 people annually at events both nationally and overseas.

Justin’s no-nonsense, laugh-out-loud style connects instantly with audiences. Loaded with practical takeaways and real-world insights, his sessions leave people inspired, activated, and talking long after the event ends.


Speaker Showreel

How to grow a business without spending a cent - The Attitude from $50 to $30 million story


Based in

Queensland

Available in

Need me to travel to your location? I will travel for opportunities in:
Australian Capital Territory, New South Wales, Northern Territory, Queensland, South Australia, Tasmania, Victoria, Western Australia, United Kingdom, United States

My Interests

These are subjects which I have a personal interest in.

Leadership

Endorsements

...Justin was extremely professional. He turned up really early, was extremely pleasant to deal with and a true professional. I really enjoyed his presentation; he kept it entertaining and I walked away with a few ideas to implement into my department.
Nicole | EvoHeat
Justin's ability to connect with his audience and deliver his message in both an engaging and relatable manner left a lasting impression on all attendees. Justin's passion for speaking and commitment to excellence are evident in every aspect of his presentation. I highly recommend Justin Herald for any speaking engagement or consultation services. He is a talented presenter who can bring value to any event or organisation. His experience and knowledge in the business world are invaluable, and his ability to motivate and inspire others is truly remarkable. If you want an audience to be activated then Justin Herald is the perfect choice.
Nadene | Strategic Projects Officer, Turf Australia
I recently heard Justin speak at a three day Industry conference that rotated through quite a few keynotes across the program. I must admit my eyes were glazing over by midway through day three when Justin hit the stage. What a breath of fresh air! Justin’s keynote was relatable, humorous & full of absolute gold. I was completely engaged for every minute of his keynote & still recall the majority of it. While it was a fairly large audience- I felt like Justin was connecting with everyone in the room (myself included) as if he was having a chat at a dinner party. Often- speakers will come in with an air of superiority & a success story that seems unattainable to the vast majority of attendees. Justin’s keynote is delivered with a down to earth & relatable message as someone who has very literally built a business from the ground up proving that passion, a quick intellect & a “no bull” approach can in fact bear fruit. Justin’s entertaining delivery certainly resonated with me & I wouldn’t hesitate to recommend him as a speaker with impact at your next event
Louise | Director, Australian Dance
Thank you for being our keynote speaker for our Managers conference. The feedback was excellent. 35% said that you were “amazing”, and 65% rated you as excellent! Comments from the team such as “I thoroughly enjoyed the day as I learnt a lot. Justin was a very engaging speaker”, “Loved Justin, very inspiring” and “I loved Justin’s comical and sensible approach. He made it easy to listen”
Shannon | National Manager, My Connect
I have heard Justin speak at the Delorenzo Haircare conference and loved every part of his keynote “the year of the customer”. His content for customer service and creating unforgettable customer experiences is amazing. I could listen to Justin speak all day.
Elizabeth | Delorenzo Haircare
HAVING AN INSTANT IMPACT ON OUR BOTTOM LINE… “Thank you, Justin for working with and training our staff. Your content was absolutely perfect for them, especially around the customers experience, and even we, the management, learnt new things and great new ways to re-engage with our clients. The way you explained and educated us as to what the customer is wanting these days was brilliant and insightful. We have never seen an immediate impact before from other trainings until today. The staff have already implemented many principles that you shared, and it is having an instant impact on our bottom line.”
Operations Manager, Nexgen Group
I booked Justin to be our Keynote speaker at the Salvation Army Red Shield Appeal Launch and he was fantastic. He spoke with self-deprecating humour, massive insight and a brilliantly engaging way of speaking so that every one of the 400 people in the room were captivated. I would highly recommend Justin to anyone wanting a speaker for their event.
Stephanie | Chair of Committee, Salvation Army
We were faced with the responsibility of selecting a guest speaker for our recent national conference. The task was not taken lightly, as we understood the pivotal role a speaker plays in setting the tone and imparting valuable insights to our attendees. After thorough deliberation, it became evident that Justin Herald was the perfect fit for our event. Recognized as one of Australia's foremost Conference Keynote speakers, Justin's reputation precedes him. Beyond his speaking prowess, his role as the Managing Director of CustomerCulture.com added another layer of credibility to his expertise. Our aim was to secure a speaker who could bridge the gap between complex concepts and our audience's perspective, cutting through the noise and providing meaningful takeaways. True to our expectations, Justin's address was a masterclass in effective communication, resonating deeply with our attendees. Without hesitation, I wholeheartedly endorse Justin as an inspirational speaker for any corporate function, confident in his ability to elevate and empower audiences across various industries.
Steve Barnett | Managing Director, Specific Locations
Justin who we had present at our event, was exceptional. Very professional and delivered a world-class presentation that the delegates loved. Thank you!
Sheridan, Tennis Queensland

My Pre-Priced Options

A$450

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