Create an experience with Sam Tait

Short version, for the skim readers ;) 

From playing rugby for England to building and transforming multiple businesses over 20 years, Sam brings a unique blend of sports psychology, business acumen, and hard-won wisdom to leadership development. 

When a broken leg ended her rugby career, she turned injury into opportunity, launching her entrepreneurial journey. 

She helps businesses create lasting impact by leading authentically and strategically - failures, successes, and all the messy bits in between.

CEO | Employer & Personal Branding Expert | Keynote Speaker | Digital Strategist

In 2007, a rugby tackle changed my life. Playing for England, I felt my leg snap in two. As I lay in the hospital, I saw this little setback as an opportunity. With a cheeky "Your Ad Here" sign on my cast and a YouTube video that went viral with 30,000+ views in days, I proved the power of creative marketing.

More here: Samantha Tait: Linkedn

That moment of creative thinking in adversity sparked a journey that would reshape my career.

In 2008, Thinktank Social was born. As the digital world moved on from dismissing Facebook as a fad to embracing AI, we focused on being first to market, sometimes stumbling, always learning.

Today, I lead BRND.com.au, enhancing employer branding by blending psychology, creativity, and AI-driven strategies to help organisations attract and retain talent.

Areas of Expertise:

❯ Connecting and Engaging with People - effectively bringing individuals and teams together to achieve common goals and drive success

❯ Digital Marketing Strategy - developing comprehensive, data-driven campaigns that leverage the latest digital tools and platforms to reach and engage target audiences, driving growth and brand visibility

❯ Employer Branding - creating standout workplace stories that attract great people, using a mix of creativity, psychology, and AI

❯ AI for Creativity and Innovation - facilitating workshops and coaching teams to harness AI for enhanced productivity, creative problem-solving, and innovative idea generation

❯ Personal Branding - guiding leaders to develop a distinctive voice that elevates both their industry presence and their company's brand

❯ Keynote Speaking - energising audiences with my rugby-to-digital transformation story, demonstrating how to leverage AI, developing workplace wellbeing, and build strong team bonds for powerful personal and employer branding

I lean into Nike's "Just Do It" philosophy, always finding a way to make things happen with enthusiasm and substance.

What drives me? 

Learning, fitness, and helping others grow. I'm energised by teamwork and pushing boundaries. It's about progress, people, and the journey.

Values:

Innovation | Courage | Challenge | Adventure | Connection | Heart | Health & Well-being