Create an experience with Michelle Cowan

Combining her two passions of being a mother and AFL coach, Michelle Cowan’s amazing story is a tribute to what can be achieved with guts, grit and determination. With over 20 years of coaching experience in the WAFL, AFL and AFLW a long and successful career that has contributed to the games' exciting evolution.

Michelle was awarded the 2013 AFL Football Woman of the year and also works in the AFL a High Performance Coach and Mentor for the Female Coach Academy.

Her role at West Perth Football Club was followed by a three-year stint at South Fremantle Football Club as midfield coach.
 
Michelle later took on a dual role at Melbourne Football Club as the Senior Coach of their Women’s Team and Development Coach for the Men’s team before being appointed by Fremantle Football Club to be the inaugural Senior Head Coach of their AFLW side from 2016-2018. 

In 2020 Michelle joined the West Coast Eagles in their inaugural AFLW season as Assistant Coach and is currently Head of Womens Football. 

Her achievements have made it clearer for the next generation of women in football proving that when it comes to football or business, gender is no barrier to kicking goals. A passionate speaker about team dynamics, leadership, empowering women, perseverance and passion, Michelle combines her experiences and humour for an inspiring and entertaining presentation.  

Michelle is a charismatic speaker whose presentations will motivate, inspire and entertain all audiences. 

She is the epitome of breaking down gender issues and barriers related to sports and business.  

• The journey Michelle shares her personal story of perseverance and passion
• Team dynamics Leadership, culture and giving and receiving feedback
• Winning cultures Team, leadership and shared visions
• The confidence coach Find the confident you
• Match fit with coach Cowan Business versus sport analogy
• Mental health ambassador and speaker

• Michelle Cowan is currently the Assistant Coach for West Coast Eagle AFWL.
• She was the Senior Coach to the Inaugural Fremantle Dockers AFLW.
• Michelle was awarded the AFL Football Woman of the Year in 2013.
• Former Senior Coach of the Melbourne Women's Team in 2013.
• She was AFL DSR Coach of the Year in 2014.
• Michelle is Director of her own national training company.