Top Brand Ambassadors In Australia

A brand ambassador is a person, especially a celebrity or sports star, who enters a paid partnership with an organisation to endorse their products or services and becomes the face of the brand both in person and across various media forms.

The overarching benefit of a brand ambassador ship is the stronger levels of trust that are able to be built over the duration of the partnership.

This trust goes two ways, between both the ambassador and their audience who will continue to impart their perception of credibility of the ambassador onto the product, and between the ambassador and the brand who through an open and collaborative partnership will continue to strengthen their relationship in a mutually beneficial manner.

Want to know more about how companies effectively utilise brand ambassadorships? Read a list of Pickstar’s Top 10 Brand Ambassadors.

This trust is further highlighted by the brand equity that is established through long term brand ambassadorships. The instant association that is created between certain brands and their big name ambassadors allows the brand to capitalise off the current exploits of their star ambassadors, and the precious memories of former greats.

Moreover, brand ambassadorships provide a storytelling platform for both the brand and the ambassador. Everybody loves a story of triumph over adversity, and through long term ambassadorships, brands are able to go along on the journey with their stars and help tell their stories while solidifying their own.

These intertwining narratives provide endless content production possibilities, prolonged sales, the ability to include the ambassador in marketing collateral, as well as allow for a more genuine connection between ambassador, brand and audience.

Through Pickstar of course! Click here to start your search.

However, there are a few questions you need to ask about your business to determine the type of star you need.

Is your business local, national or global?

This is a great starting point to determine the type of star you need. If you’re a local plumbing business with clients across the east of Melbourne, someone with a presence in that area is perfect, rather than a global star like Daniel Ricciardo.

What attributes does your ambassador need to have?

A watch brand might look for someone who is all about precision. It could be a sharp-shooting netball star or someone from a military background. Consider the key attributes for your business and align your star with those attributes.

Does your ambassador need to use your product?

A national insurance business won’t necessarily need their ambassador to be heavily involved in insurance. They want someone who can add trust to their brand. A known name across the country who exudes reliability and confidence. But if you’re a razor company trying to break into the market, you’ll ideally want your ambassador to be someone who uses razors.

Do your values align with your ambassador?

Finding talent who are passionate about a cause or purpose your company is linked to can help not only find well-aligned talent, but it can also have an impact on budget. Stars are more likely to work at a slightly reduced budget for something they’re passionate about.

As outlined in the other FAQs, there are a number of factors that impact the budget for a brand ambassador. However, here is our budget guide to provide you with some ballpark figures.

• Less than $25k - charities and some not-for-profit organisations may be able to secure a brand ambassador (sometimes without pay at all), based on the alignment and cause. But for brands and businesses, a budget of less than $25k is more suited to shorter term tactical approaches.

• $25k-$50k - talent with a strong reputation in a part of a local market. Unlikely to be nationally recognised, with a social following that is engaged but focused predominantly on a single market.

• $50k-$200k - talent who will be recognised in multiple markets with a solid following.

• $200k-$500k - a very-well recognised national identity with a strong brand reputation and significant social following.

• More than $500k - an instantly recognised household name with a highly engaged following.

Read here for more detailed information about how the scope of your brand ambassadorship - whether its local, national or international, the length of the partnership, and the deliverables - will impact your budget.

An influencer is someone who has a highly engaged audience through social media channels, often with audiences interested in a specific topic who view them as a person of authority within that community.

A brand ambassador, as opposed to an influencer, will generally have a longer term relationship with a brand or business. Their audience and interest, like an influencer, will align with the brand they’re working with, but the nature of the partnership means brand ambassadors are able to drive deep, ongoing engagement, showing off more of a product or service through ongoing content creation, endorsements and advertisements.

Click here to read more about the differences between short term and long relationships with influencers and brand ambassadors.

While many of the most famous brand ambassadorships are between the world’s biggest brands and stars, businesses of all sizes can reap the benefits of brand ambassadorships.

Aligning with the right star and having clear deliverables for your brand ambassadorship can land you a valuable star you can leverage through campaigns to sell your brand story.

The world of ambassadorships is all relative. A global mega-company like Nike could provide a brief to a superstar such as LeBron James with the same deliverables as a small company seeking to partner with a local celebrity and achieve the same positive outcomes of building brand equity and trust, and increasing sales. The only difference is budget.

Small businesses are perfectly positioned to benefit from a brand ambassador. At a reasonable budget, they’re able to add a relevant star with cut-through in their target area and audience to help sell their brand story, build trust and drive sales.

Adding a recognised sports star or celebrity to your brand over a long period creates a genuine trust and engagement in your business through repeat content on the star’s social channels and using their image in marketing campaigns and on your website.

They can also be used to attend events, surprise and delight valued customers and engage staff.

Read more about this idea in our blog ‘Brand ambassadors aren’t just for Nike’.

When a client and star agree to work together, Pickstar requires a 50% deposit to confirm the booking. Booking deposits are non-refundable if you cancel after booking a star. If a star cancels and Pickstar is unable to find a suitable replacement, we will refund the full amount you have paid us.

If you book within 14 days of your event, we will require the full payment within 7 days and prior to the event to confirm the booking. If the sports star does not turn up to the event, Pickstar will provide a full refund.

Marketing agencies and approved clients may qualify for customised payment terms. Contact us to discuss.

Not to worry! You can add them to your shortlist, and we will make every effort to put your request in front of them.