NFT Influencer Marketing

Blockchain technology is leading a digital renaissance allowing users to not only consume content but own it and connect with their media platforms on a deeper level never seen before. In a landscape of rallying new entrants and an air of mistrust and confusion, developing a solid NFT influencer marketing strategy is imperative to cut through the FUD and attract a following of users who will HODL your project into the future.

With the rise of fungible and non-fungible digital assets, NFT influencer marketing services are looking to beat the noise and superficial shills to create a legitimate platform that best communicates their mission to crypto maxis. In the article below, we will look into NFT influencer marketing, how to find the best NFT influencers and some strategies you can utilise. Read on to see your project moon.

Whether you’re minting your own collection of NFTs or trying to create a bridge between your business and the Web3 metaverse, leveraging a selection of the top 100 NFT influencers enables you to reach your target audience and demystify the tokenomics, their utility and advantages of your platform.

NFT bulls are constantly looking for the next big thing to invest in and finding a token they can believe in. Utilising NFT influencers on Twitter, Instagram and YouTube to promote and advocate for your platform are one of the best things you can do to build awareness, engagement and, ultimately, sales. Social media chatter and sentiment are key metrics users track to consider new NFT ecosystems — so ensuring you collect quality social capital is a pivotal way to create additional touchpoints with your target dream user.

It’s known that it takes eight touchpoints on average before a sale is made, requiring you to enlist intentional and diverse NFT influencer marketing services to increase your reach with your customers. NFT influencers can simplify your project's complex tokenomics and model its uniqueness by becoming an ambassador. There are a number of ways they can natively market your NFT — these include:

• Speaking engagements at major crypto and NFT conferences like VeeCon, NFT.NYC and Bitcoin2023

• Integrating your NFT as their profile picture or via Meta’s NFT integration for Facebook and Instagram

• Descriptive and qualitative social media posts

• Video tutorials, discussions and AMA — Ask Me Anything, question and answer sessions — centred around your NFT

• Streaming their interactions with your NFT project and metaverse

Influencers in the NFT space are thought leaders with often massive followings that entrust them with reporting on the latest news in the industry and discovering hidden gems. Capitalising on their reach won’t just bring you in front of their audience but an already segmented market of motivated investors. Below are some tips for finding the right influencers:

From Ethereum, Solana, Hedera and Binance Smart Chain, new NFT integrations are released daily among the major crypto ecosystems. Layer 1 blockchains generally enjoy a devoted follower base who stick to that platform. Because of this, you must select the top NFT influencers on Twitter and YouTube that match the chain your NFT is built on. This will ensure their promotion sits organically within their content.

Additionally, choosing an influencer whose interests match your niche (i.e. music, art, tokenised assets, networking etc.) will ensure your promotion seamlessly integrates with their content.

Select a range of NFT influencers on Twitter, Instagram and YouTube with varying audience sizes. Micro-influencers are known to maintain higher levels of engagement, while macro-influencers boast a broader network to market to. However, you choose to execute your NFT and social influencer marketing, constantly monitoring your promotions will allow you to measure your impact and optimise it to get the most significant return on investment.

At Pickstar, our innovative end-to-end platform allows you to capitalise on innovative marketing campaigns to showcase your business’ product and services. From crypto influencer marketing to celebrity endorsements and the biggest influencers in Australia, we will give you an extraordinary ability to reach your target customer in the real world to the digital space. Contact us today to find an NFT influencer and take your platform to the moon.