5 Tips To Make Your AFL Grand Final Event Perfect
The 2020 AFL Grand Final, like season 2020, is going to be like no other.
It’s the first time in history it’ll be played outside Victoria, with the Gabba in Brisbane winning the right to host the AFL’s biggest game.
It’ll be held much later than the normal “one day in September”, being played on Saturday, October 24.
And it’s the first time it’ll be a night Grand Final, with the showpiece set to start at 6.30 pm AEST/7.30 pm AEDT.
It means your AFL Grand Final event will be like no other.
We’ve got some tips to make your Grand Final event perfect.
1. Sweeps drive engagement
We’ve all done office sweepstakes for the Melbourne Cup. 10 seconds into the race and your horse is running backward, you’ve lost interest.
The typical AFL Grand Final sweepstakes will include the winner/margin combination and Norm Smith Medallist (best on ground award). But there are so many additional sweeps you can create to mean your audience will stay engaged from first bounce to last - plus you can drive some great revenue.
A few additional ideas include:
- First goal kicker
- Last goal kicker
- Most disposals
- Fewest disposals
- Leading goal kicker
- Most disposals in a quarter
- Most tackles
2. Get the best talent
The game itself is the showpiece of your event. But getting the right talent can make or break the build-up and the game itself.
Having a past legend or current player there to provide expert analysis, detailed insights on the game, and give their personal accounts gives your audience a special experience.
Consider a pre-game interview to preview the teams, the styles of play, key players, and how the players and teams approach a game like this. Then during the half-time break, you can have the talent analyse the game and provide expert insight.
There’ll be great AFL talent available in your area, whether it’s for a virtual appearance, guest speaking role, or as MC.
3. Service timing is critical
The last thing anyone wants while a player is lining up for a crucial goal is their view being blocked by their food being served.
Make sure if your event includes sit-down food service, it’s done pre-game or at halftime. The half-time window is about 20 minutes, so it can be tight if you’re rushing the mains out.
Drill your service team on the importance of timing when they offer beverage service at tables. Having an eye on the game can mean the team can all move onto the floor after a goal has been kicked - just like the runners and water boys/girls do in the game itself!
4. Make sure the vision is perfect
You can see it now. Travis Boak lining up for a goal in the 23rd minute of the final quarter to put Port Adelaide in front and possibly seal the Premiership.
CUT TO BLACK.
For some reason, you’ve lost coverage. Maybe someone moved a cord. Maybe someone didn’t pay the Foxtel bill.
Whatever it is, make sure you’ve got someone on hand who can fix it. Test the screens and projectors several times before the event, have a backup plan, and be prepared.
5. Consider your start time
Your event is obviously all about the AFL Grand Final. But your audience likely loves more than just footy.
There’s another small event going on down in Victoria that afternoon. The 2020 Cox Plate jumps at around 4 pm AEST/5 pm AEDT at Moonee Valley that day.
For those not familiar with the sport of kings - this is a BIG race. The prize money is $5 million, making it Australia’s richest Group 1 weight-for-age race - and top 5 overall in the country.
Consider bringing your event time forward to include this as part of your event - or even consider delaying the start time slightly to allow for people who may be watching.