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Will Schofield

Create an experience with Will Schofield

Retired AFL Premiership Player

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About me

  • West Coast Eagles
  • Sport
  • Australian Rules Football
  • AFL
  • Keynote Speaker
  • Professional
  • Business

Will Schofield is an ex Australian rules footballer who played as a key defender for the West Coast Eagles in the AFL.

Recruited to the West Coast Eagles in 2006, Will went from bottom-age interstate draftee to Premiership Player and Life Member of the Eagles. Never a walk upstart at the selection table, often resulting in him fighting hard for a place on the field with the Eagles over the years, Will’s journey in football wasn’t always an easy one. Admirably, Will’s determination, strength of character, resilience and persistence saw him play an integral role in the Club’s Premiership victory in the 2018 AFL Grand Final against Collingwood.

Life After Footy?

Business - Will has an entrepreneurial streak successfully running multiple businesses: 

  • Will founded HBGO, a digital marketing, e-commerce and logistics company in 2020. 
  • Heroes and Comrades is Will's events and promotion business in the liquor/hospitality industry which he established with ex premiership teammate Chris Masten. Check out the Heroes and Comrades Instagram here!

Media - Will works extensively in the media space, across multiple platforms:

  • 6PR Radio 
    • Special comments/Pre Game
    • Any Given Sunday (Sundays 10 am-11:30 am) 
    • The Twilight Zone (Saturdays 5 pm-7 pm)
  • TV 
    • Chanel 7 - Flashpoint, The Game & Telethon Host 
    • Fox Footy - AFL & AFL Preseason Special Comments
  • Backchat 2.0 Podcast
    • Join Will and Dan as they break down the best AFL of the week, and all the other goods going on in the world of sport


  • Will is an ambassador for startup Men’s health charity - Men's Talk 
  • Professional keynote speeches are something that Will also specialises in. Particularly, in the following topics (all of which can be tailored to suit most audiences and ages): 
    • The 2018 rollercoaster year 
    • High level corporate/mining industry 
    • Youth Mental Health and Suicide Prevention

Will is extremely passionate about the mental health space and has a relevant and relatable story of his own to share in this space.

Just like his playing career, Will is a bit of an all-rounder and can work closely with clients to deliver a custom experience you’re looking for including; events, promotions, partnerships, workshops & MC opportunities. Will can handle almost anything and would be a great addition to whatever you are trying to put together!

Available in

Need me to travel to your location? I will travel for opportunities in:
Western Australia

My Specialist Topics

Specialist topics are areas where I will excel speaking about.

My Interests

These are subjects which I have a personal interest in.


Will was absolutely incredible - he came in and instantly engaged all the kids and made Nate feel so special. He went beyond all our expectations and we honestly can’t thank him enough. Such a genuinely lovely guy, and for him to come during the week of the grand final is something we know was a big ask! He was amazing, and he has made our son's entire year! Such a great service you guys run, amazing!
WCE 8th Birthday Party Surprise Appearance