Create an experience with Marcia Leone

Marcia Leone | Digital Creator, Author & Brand Strategist

Marcia Leone is a top-tier digital creator, author, and former TV & BBC Marketing Manager who pioneered Australia’s "Modern Mama" movement. As the founder of Not So Mumsy, Marcia bridges aspirational, high-end lifestyle content with deep commercial strategy, helping brands reach and convert modern female consumers.  

With over a decade of media and marketing experience, Marcia brings an agency mindset to talent campaigns—delivering broadcast-quality digital content alongside measurable ROI. 

Core Demographic: Women aged 28–48, predominantly mothers, working professionals, and household purchasing decision-makers.  

 Purchasing Power: High-disposable-income consumers actively buying across fashion, beauty, family travel, home design, wellness, and parenting.

 Engagement Quality: Built on radical transparency—covering fertility, career transitions, and modern parenting—resulting in industry-leading trust and strong direct response rates.

 Proven Credentials: Ranked 3rd in the Australian Influencer Awards, Top 5 Finalist at the Optus Business Awards, and AIMCO Finalist for Influence for Good.  

 Content Production: Delivers polished visual storytelling, video reels, and editorial campaigns optimized for brand KPIs.

 Commercial Mindset: Founder of the global loungewear brand Not So Mumsy The Label and host of commercial wellness & business retreats.  

 Key Verticals: Premium Lifestyle, Family & Luxury Travel (partnered on 20+ international travel campaigns), Beauty, Fashion, Automotive, and Home.  

 Available For: Strategic Brand Ambassadorships, Social Content Campaigns, Whitelisted Ad Campaigns, Keynote Speaking, Event Hosting, and Panel Moderation.