Influencers vs Brand Ambassadors
Do I need an Influencer or a Brand Ambassador?
Understanding the benefits of using a star to promote your brand
According to digital Marketing Institute, 49 per cent of consumers depend on influencer recommendations, 40 per cent have actually purchased a product after seeing an influencer use it on social media, and 72 per cent of customers trust a business more after it is recommended by an influencer.
Seeking trust
81%For 81% of consumers, trust is a deciding factor in their buying decision ◊
Ad Blocking
74%3 in 4 consumers now avoid advertising through ad-blocking, changed habits, or ad-free mediums ◊
People over brands
63%of consumers trust ambassadors more than brands ◊
While there is definitely crossover between an influencer and a brand ambassador, each have unique use cases
Influencers
Key attributes
Community idols
Have an audience interested in a specific topic
Social presence
Creators of unique, engaging content on social platforms
Product promoters
They help amplify the launch of a product or service.
Ambassadors
Key attributes
Brand promoters
Ongoing content creation, endorsements and advertisements
Loyal fanbase
Ready-made audience of people who trust and respect them for their talents
Cause focused
Selective with the brands and messages they choose to align with
Why choose an influencer?
- Product launch where you’re trying to get maximum exposure over a short period
- Amplify a key period of the year for a brand or business
- Build exposure for an event
Why choose an brand ambassador?
- Building brand equity through a trusted name
- Need someone to use your product or service over a period of time, showcasing its benefits
- For an advertising campaign for a product or service, followed by continued use of the brand ambassadors image and name
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