Corporate Ambassadors
Promote your business from the inside out.
What is a corporate ambassador?
A corporate ambassador is a celebrity personality employed by a company in a symbolic role, used to leverage their unique personalities, attributes and and skills in order to both maximise internal messaging and values, and boost brand perception and employee satisfaction.
It differs from the traditional brand ambassador approach, in which a star would be strongly associated with an external product and brand benefits, by combining a unique blend of content initiatives, employee engagement programs, and community-focused campaigns to champion company values and internal capabilities.
This HR/Marketing hybrid approach is a savvy way to reduce employee turnover, and promote your business from the inside out.
A brilliant example of corporate ambassadors...
Australian telco giant Optus have led the way in this area, appointing Aussie F1 star Daniel Ricciardo, known for beaming smile and larrikin personality, as ‘Chief Optimism Officer’ in 2020. Optus doubled down in 2022 by appointing former tennis world number one and Australian icon Ash Barty as the company’s ‘Chief of Inspiration’.
Not only have these appointments have helped highlight Optus’ brand values and image while promoting an enticing and wholesome internal work culture, but they also open the door for endless marketing possibilities and entire C-suite of potential corporate ambassadors in the future.
What could I use a corporate ambassador for?
I’m no Optus, is a corporate ambassador still a viable option for me?
Absolutely.
Small businesses are perfectly positioned to benefit from a corporate ambassador. At a reasonable budget, they’re able to add a relevant star with cut-through in their target area and audience to help sell their brand story, build trust and promote internal values and capabilities.
Adding a recognised sports star or celebrity to your brand over a long period creates a genuine trust and engagement within your business, as well as the ability to leverage the star’s social channels and image in marketing campaigns and on your website.
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