Pickstar is proud to present, VLAST
Article brought to you by VLAST
VLAST was born out of a lived experience where the inefficient, ad hoc nature of managing talent appearances is an everyday occurrence. As many will know, media, partnership, commercial and sponsorship teams find themselves over-relying on archaic spreadsheets and human input, making talent management sluggish, admin-heavy, and often resulting in poor activations.
Built by talent, for talent. VLAST is transforming the way in which talent, talent appearances, and commercial opportunities are being managed, and importantly, valued. It is fast becoming the go-to SaaS-based product to increase the talent experience, reduce administrative costs, and remove human error.
Why Now?
2020 was a hell of a year, and not for all the right reasons. It was a year, however, which prompted rights owners to re-evaluate the value of their player/athlete assets, and for brands to double-down on building authentic talent relationships. Many high-profile, social movements were driven by celebrities, leveraging their platforms to speak directly with a younger, more engaged audience, presenting an opportunity for all of us to refocus all of our attention on the business of talent. To emphasize the undervalued market of management tools and do something about it.
With VLAST, talent, talent agencies, brands, and rights holders have complete oversight into all aspects of appearances and activations, creating more efficiency and ensuring greater buy-in. How?
For Rights Holders and properties, VLAST adds value to commercial partners by increasing talent engagement and boosting commercial outcomes.
It optimizes talent workloads for media and talent/ player agencies, with greater transparency over contractual obligations and live appearances.
- VLAST also offers brands and sponsors much better visibility and transparency over ROI & ROO.
But practically, what can VLAST offer me?
Deploy Talent Marketplace Platform - Import your athlete or star list into VLAST and centralize how you manage commercial opportunities. Improve the way key stakeholders & sponsors access your star power.
Powered by Machine Learning - VLAST’s recommendation engine actively learns about key talent attributes, availability and suggests fully personalized talent recommendations, based on individual requests.
Automate Scheduling and Booking - Instantly find out star availability, allow authorized parties to lodge and execute detailed commercial engagements; keeping all parties informed along the entire journey.
Streamline Communication - Use a combination of push notifications, email, SMS, instant chat, and in-app secure phone calls. Configure fully customizable sequences & more.
Visit govlast.com to learn more about the key benefits of this new, exciting leap forward in talent management, request a demo, and keep your eyes peeled for more on why professional sports clubs, associations, leagues, governing bodies, talent agencies, and brands are switching to VLAST.
Pickstar is a talent marketplace, connecting businesses and brands with sports stars, celebrities and experts. Browse 2000+ stars here.