Maximise Your Brand’s Potential: Harnessing Celebrity Power with Pickstar - A Case Study

As a business owner, you're always looking for ways to promote your brand, drive engagement, and make a positive impact in your community. One highly effective way to achieve this is through brand ambassadors - influential figures who can authentically represent your brand and resonate with your target audience. In this post, we will delve into a recent successful ambassador partnership between Pickstar, Josh Kennedy of the West Coast Eagles, and Horizon Power, demonstrating the transformational impact a brand ambassador can have.

When Horizon Power, a regional energy provider serving the Kimberley, Pilbara, Gascoyne/Mid-West, and Goldfields-Esperance regions of Western Australia, sought to engage with the Indigenous Regional Community in Broome, they turned to Pickstar to find the perfect ambassador. Understanding Horizon Power's specific needs, budget, and objectives, we were able to recommend and secure a partnership with Josh Kennedy, a West Coast Eagles Champion.

Kennedy's long-standing reputation as a formidable AFL player, coupled with his personable and inspiring demeanour, made him an excellent fit for the brand. This partnership facilitated several skills clinics and events within the Indigenous communities of Broome, driving community engagement and furthering Horizon Power's commitment to supporting remote, regional, and Indigenous communities.

The campaign was a remarkable success, with media coverage across multiple platforms. Kennedy’s participation not only amplified Horizon Power’s community programs but also added a personal touch, inspiring the stars of the future during his visit.

This partnership is just one example of how Pickstar's approach to matching brands with the right ambassadors can lead to impactful campaigns and meaningful engagement. Our team understands that every brand and every campaign is unique. We take the time to understand your needs, identify the right ambassador for your brand, and coordinate all the logistics, leaving you free to focus on your core business activities.

Whether you’re a business owner looking to boost your brand visibility, or a non-profit organisation wanting to create awareness around a cause, we at Pickstar can assist you in finding the perfect star to represent your brand, within your budget. Our extensive roster of ambassadors, spanning various fields and interests, ensures we can find a match that aligns with your brand values and resonates with your audience.

In the case of Horizon Power, their successful partnership with Josh Kennedy has not only helped them engage with key demographics but also reinforced their commitment to supporting communities, as exemplified through their Community Partnerships Program. This program has awarded over a million dollars to numerous community organisations, demonstrating their dedication to fostering vibrant and sustainable communities.

The right brand ambassador can take your community engagement and brand promotion to new heights. Start your journey with Pickstar today, and together, we can create a meaningful and impactful campaign tailored to your needs.

You can explore the successful campaign between Josh Kennedy and Horizon Power through the button below.

With Pickstar, you tell us your needs, and we find the perfect star to share your brand. Leave the hard work to us, and let us help you work your business magic!

Let's get started today.