How Do You Measure the Success of Your Event?

It's the day after your big event, and you're basking in the after-party glow. You're proud of how smoothly everything went, but the big question looms: Was your event successful? Just because the applause was loud and the smiles were wide, doesn't mean your event nailed every metric. But don't worry, we're diving deep into the metrics that matter. Sit tight, because this is where the event planning meets science!

Did You Know? An astounding 85% of event organisers reported that their top priority was increasing attendee satisfaction! (As per EventMB, 2021)*

Attendee Numbers: The Heartbeat of Your Event

Let's start with the basics: How many people showed up? And, not just showed up, but stayed engaged until the end? High attendance numbers paired with low drop-off rates are a solid indication of a successful event. If your event felt a little empty, perhaps you'd benefit from the star power of a sports personality or media influencer to ramp up interest and fill those seats.

Pickstar Insight:

Research suggests that celebrity endorsements can significantly enhance brand recall, potentially making your event more memorable and impactful (As per Agrawal & Kamakura, Journal of Advertising Research, 2011)*

Imagine this: your event features an interactive Q&A with Tom Boyd, AFL Premiership Player and mental health advocate. Attendee engagement? Through the roof! But, how do you measure that? Use real-time polls, feedback forms, and social media activity to get a tangible read on attendee participation.

Sure, you can be swimming in attendees and buzzing with engagement, but if your event sinks financially, it's hard to call it a success. Are you maximizing sponsorship deals, ticket sales, and other revenue streams? A high-profile speaker can not only add value but potentially attract sponsors who want to associate with a big name.

Did You Know? Events with celebrity speakers often attract more lucrative sponsorship deals. (As per Harvard Business Review, 2021)*

Is your event trending? Social media reach can translate to brand exposure, and ultimately, ROI. Our clients have reported an increase in social media activity when booking a celebrity influencer through Pickstar.

Fun Fact: About 90% of event marketers believe that technology can have a significant positive impact on the success of their events, including social media engagement! (As per Event Marketer, 2020)*

Imagine hosting Dr. Jodie Lowinger, a Global Authority on Anxiety & Mind Strength, and the room is captivated. The feedback forms reveal attendees have rated her talk as 'life-changing'. That’s a win, right? Always collect feedback on your speakers and content. It will not only validate your choices but inform your future ones.

Metrics are the unsung heroes of event planning. They don't just measure success; they pave the road to future success. So, don't let these critical measurements be an afterthought. And remember, if the world of metrics leaves you scratching your head, our team at Pickstar is here to help you figure out the impact a star can bring to your event.

Need Help? Still puzzled over which metrics to track or which star will maximize those metrics? Reach out to our expert team at Pickstar.