AFL's Highest Earners in 2024

The Australian Football League (AFL) is a cornerstone of sports in Australia, captivating millions with its thrilling matches and storied rivalries. Beyond the spectacle, the AFL is a significant economic force, offering insights into the financial rewards for top-tier athletic talent. In 2024, the league's salary dynamics spotlight athletes who not only excel on the field but also lead in financial earnings. This blog post delves into the AFL's highest earners, offering a window into the lucrative aspects of professional sports in Australia.

AFL's roots in Australian culture are deep, tracing back to its inception in 1896. It's more than a sport; it's a national pastime that unites communities and sparks passion across generations. The league's growth mirrors Australia's evolving social and economic landscape, contributing significantly to the nation's identity and economy.

The salary cap, introduced to maintain competitive balance, ensures that the wealth is somewhat evenly distributed among teams. However, exceptional talent commands exceptional pay, and the AFL's top earners reflect the premium placed on elite athletic performance. These salaries are bolstered by the league's lucrative TV rights deals, sponsorships, and merchandise sales, creating a robust financial ecosystem.

Let's shine a light on the AFL's top earners in 2024, exploring their careers and the skills that command such impressive salaries.

Ben McKay's transition to the Essendon Bombers not only represented a significant leap in his career trajectory but also marked him as the highest earner in the AFL in 2024. Standing as a testament to his defensive prowess, McKay's contribution to the Bombers has been pivotal. His ability to read the game, combined with his physical strength, has thwarted many forward assaults, making him a cornerstone of Essendon's defensive strategy. McKay's journey from a promising talent at North Melbourne to a leading figure at Essendon underscores the value of robust defense in modern AFL, reflecting his top-tier salary as a measure of his irreplaceable role on the field.

Dustin Martin's career is one of remarkable achievement and unwavering impact, making him a legend at Richmond and in the AFL at large. His three premierships and a Brownlow Medal are a testament to his dynamic playstyle, resilience, and critical role in the Tigers' most successful era. Martin's ability to turn games on their head, coupled with his flair in crucial moments, not only makes him a fan favorite but also a strategic asset. His salary, while reflective of his on-field excellence, also speaks to his off-field marketability, further solidifying his status as one of the game's greats.

Nat Fyfe's career at Fremantle has been characterized by consistent excellence and leadership. As a dual Brownlow Medalist, his midfield dominance is undisputed, combining elite ball skills with unparalleled work ethic. Fyfe's ability to influence games, even amidst the toughest competition, places him among the elite of the AFL. His salary not only recognizes his on-field contributions but also his role as a leader and mentor within the Dockers, embodying the spirit and resilience of the club.

Jeremy McGovern's role as a keystone in the West Coast Eagles' defense is unparalleled, with his exceptional marking ability and game intelligence setting him apart. Earning $1.1 million in 2024, McGovern's ability to read the play and intercept opposing teams' attacks has been critical to the Eagles' defensive strategies. His consistency and reliability under pressure not only make him one of the AFL's top defenders but also underscore his value to the Eagles, both on and off the field.

Since moving to the West Coast Eagles, Tim Kelly has proven to be a midfield maestro, commanding a salary of $1.1 million. His dynamic playstyle, characterized by explosive pace, precise ball use, and exceptional decision-making, has significantly bolstered the Eagles' midfield. Kelly's impact extends beyond his on-field performance, contributing to the development of younger players and embodying the competitive spirit of the Eagles.

Marcus Bontempelli, captain of the Western Bulldogs, stands out not only for his on-field skills but also for his leadership qualities. His vision, ball use, and ability to inspire his team have made him one of the most influential midfielders in the league. Bontempelli's salary reflects his all-around contributions to the team, both as a player and a leader, showcasing the profound impact a single individual can have on a club's fortunes.

Clayton Oliver's importance to the Melbourne Demons cannot be overstated. With a salary of $1.05 million in 2024, his relentless pursuit of the football, combined with his exceptional tackling and ball distribution, makes him one of the AFL's most formidable midfielders. Oliver's ability to consistently win contested possessions and drive his team forward is a cornerstone of the Demons' strategy, reflecting his critical role in their midfield dominance.

Christian Petracca, another Melbourne Demons star, earns $1.05 million, showcasing his status as one of the league's elite midfielders. Petracca combines strength, agility, and a keen footballing mind to impact games in a variety of ways, from goal-scoring to crucial ball deliveries. His dynamic presence on the field has been instrumental in many of the Demons' victories, with Petracca's ability to perform in high-pressure situations highlighting his importance to the team.

Jeremy Cameron's role as a forward for the Geelong Cats, earning $1.05 million, underscores his reputation as one of the AFL's premier goal-scorers. Since joining the Cats, Cameron's ability to create scoring opportunities, coupled with his accuracy in front of goal, has made him a key asset. His agility and football intelligence allow him to find space in congested forward lines, making him a constant threat to opposition defenses.

Tom Lynch, a pivotal figure in the Richmond Tigers' forward line, commands a salary of $1.025 million. Lynch's towering presence, coupled with his goal-scoring prowess and ability to contest marks in the forward 50, has been instrumental in the Tigers' offensive strategies. His leadership on the field and capacity to perform in crucial moments have not only contributed to the team's successes but also affirmed his status as one of the top forwards in the competition.

Darcy Moore, earning $1.025 million with the Collingwood Magpies, is celebrated for his versatility and excellence in the backline. Moore's ability to intercept the ball, combined with his athleticism and football IQ, makes him a formidable opponent in defense. His contribution to the Magpies extends beyond his defensive duties, often initiating counter-attacks with his precise kicking and decision-making. Moore's performances have been pivotal to Collingwood's defensive resilience, making him a key player in their lineup.

The financial success of these athletes not only highlights their individual talents but also impacts team dynamics, fan engagement, and the AFL's marketing strategies. High earners often become the face of their team's branding efforts, enhancing the sport's appeal and its financial health.

The substantial salaries of the AFL's top players underscore the league's economic vitality and its role in supporting athletes' careers. While the salary cap ensures competitive balance, the top earners' financial achievements reflect their unparalleled contributions to the sport.

The AFL's highest earners in 2024 exemplify the union of athletic excellence and financial reward. As the league continues to evolve, these financial dynamics offer insights into the broader economic and cultural implications of professional sports in Australia. Celebrating these athletes' achievements on and off the field underscores the AFL's pivotal role in shaping Australia's sporting landscape.

Need an AFL/W icon, legend or star to be your next brand ambassador and don't know where to start?

Check out our comprehensive Complete Guide to Brand Ambassadorships which covers off everything a marketer or brand manager needs to know when preparing to partner with a sports, media or entertainment celebrity.

Ready to get a customised brand ambassador strategy featuring a range of AFL and AFLW stars to help you grow your business and influence your sales?

Submit a request here and one of our celebrity marketers will collaborate with you based on your brand's goals and within your budget.