A Beginner's Guide To Finding The Best Creators For Your Campaign

A reported 165+ million people worldwide describe themselves as part and full-time content creators. This includes three million Australian influencers — revealing that content creators are extracting increasingly bigger budgets from influencer marketing in Australia.

Within the content creator ecosystem, you’ll find creators spread out over endless niches, from finance, professional services, fashion, lifestyle and everything in between.

While Youtube offers the most lucrative monetisation for creators, Instagram takes the cake in the number of Australian influencers, with TikTok not far behind. However, strategically planning your content and influencer marketing in Australia to include other platforms like Twitter and Twitch will give you more opportunities to access different communities and experiment with various content styles that naturally fit better on specific channels.

Various reports consistently find that up to 81% of consumers trust influencers with their purchasing decisions. But finding one that can articulate your message and brand in line with their content and positioning is another thing altogether.

To help you leverage Australian influencers that can deliver a return on investment, our guide below will give you effective strategies for finding a personality that can seamlessly cultivate valuable content that leads to a call to action.

Whether you prefer to act with one personality at a time or a team to create multiple touchpoints between you and your consumer, there are various strategies you can implement to discover relevant creators — they include:

Approaching your social media pages as a conversation rather than a one-way broadcast of your brand's activities is essential to curating a community and an effective strategy to kick off your social media engagement.

By exploring your local community, particularly high-profile figures who have tagged themselves using your brand, you may enhance the credibility of your campaign. Leveraging relationships can be a powerful tool to develop your influencer marketing in Australia that looks and feels natural to viewers.

Additionally, harvesting posts that have tagged your product and, if consented to by the user, can be used to create user-generated content (UGC) that can be reshared to make your customers the influencers. This enables you to position your brand as more authentic and relatable while helping you save money on content production.

These strategies can be advantageous; however, they require a dedicated employee or outsourced agency to oversee the rollout, which can be costly in time and budget if not properly managed.

Imitating your competitor’s strategy is never a good idea — what works for them could affect your engagement. If they have higher social credibility, observing what posts are thriving and deep diving into the type of people who like and comment on their content can inspire you to adapt your strategy.

You can take this one step further and explore their follower list. Select a personality and review their follower list — using this roster, choose a second Australian influencer to work with that has a large audience and shares the same interests as your brand.

By removing yourself from the initial figure, you can create some distance between you and your competitor and ensure any collaboration feels authentic. While the extra steps may seem tedious, it helps you avoid working with influencers who may have previously promoted your competitors.

With millions of influencers at your disposal, qualifying personalities for your influencer marketing in Australia can take endless time and resources. Let a talent booking agency like Pickstar do all the work for you. With an expansive roster of vetted Australian influencers from all niches, you can find a public figure with a measurable track record of delivering results for small, medium and large businesses.

With an intuitive platform that lets you discuss content direction to other opportunities for further activations and — of course — budgets, you can enjoy a completely transparent process of identifying valuable public figures, including entrepreneurs, media personalities, athletes and actors, among others, you can capitalise on and push you in front a new and engaged audience.

From reaching new audiences to creating moments for publicity, harnessing a well-honed strategy will help you leverage relationships to not just get you in front of more eyes but give you access to consumers who are more likely to buy your product or service.

Explore our directory of Australian influencers today and give yourself the best opportunity to lead a campaign that can make a measurable difference. For more information, we invite you to review our FAQs or contact us to discuss your unique needs, and our team will be happy to help.