Top Social Media Influencers 2022

If you’re looking for an effective way to boost your social media marketing efforts, engaging the services of a popular social influencer may be the ticket you’ve been looking for. When conducted properly, social media influencer marketing and monitoring can be a tactical way to increase your brand’s reach, following and engagement on social media, which can lead to increased sales and revenue. What brand wouldn't want to invest in that potential?

There’s little doubt that 2022 is another great year for influencer marketing. But where does one go to find some of the most famous social media influencers in the UK? It’s simple. At Pickstar, we have a huge list of popular social media influencers ready for hire. To help you get started, we’ve compiled a list of some of the hottest social media influencers for 2022. Let’s dive in!

After being inspired to not only share her personal fitness journey but start an online coaching program to empower other females to embark on their own journeys, Emma Doherty is now considered a top business influencer on Instagram.

Emma’s EMPOWER platform is her prime passion, allowing her to guide women through their own individual health and fitness journeys and help them avoid the mistakes she has made — she has already helped over one thousand clients transform their physical and mental health.

As well as running her own highly successful business, Emma loves to inspire her followers through her channels, especially via one of the best social media platforms for influencers — Instagram, where she has 293,000 followers. She regularly shares fitness and inspirational tips and tricks with her loyal, growing community of like-minded individuals who watch her every move.

British racing driver and star Abbie Eaton is among the most popular social media influencers, and for a good reason. A professional competitor of over 20 years, Abbie has collected two championship titles, over 25 wins, 40+ podiums, and more than 16 fastest laps. Other inspirational career highlights include joining Jeremy Clarkson, James May and Richard Hammond for regular automotive challenges and being the test driver for Amazon’s The Grand Tour.

As well as overcoming traditional gender barriers throughout her career, Abbie endured a huge personal challenge after breaking her back in a freak accident and returning to the driver’s seat a mere six months later. Thanks to her unique and inspiring journey, Abbie is passionate about a range of subjects and causes, including gender issues, motivation, resilience and self-development.

Searching for one of the biggest online influencers? Look no further than Rowan Row. An official UK Macro Influencer, Rowan has an impressive 1.5 million followers on Instagram and 57,000 followers on another one of the best social media platforms for influencers — TikTok.

Starting out as a professional athlete, Rowan eventually decided to combine his passion for fitness with fashion and amassed a large following after regularly posting pictures of himself in different styles to inspire his audience. Following his ultimate aim of encouraging the world with his content creation, his social platforms are now focused on fashion, fitness, travel and lifestyle.

More recently, Rowan turned to creating workout videos on YouTube to inspire people to stay in shape during lockdown — these videos went viral and amassed over 32 million views which saw him gain over one million subscribers in less than a year.

A model, creator and Instagram influencer, Youssef Esawy’s path started after he purchased a DSLR camera, which he originally used for photoshoots in his hometown of Alexandria, Egypt.

After moving to the UK in 2020, Youssef took his career to the next level — upgrading his photography gear and becoming one of the UK’s fastest-growing lifestyle, fitness and fashion influencers. He now has a loyal community of followers, including 2.2 million on TikTok and 937, 000 on Instagram, making him one of Instagram’s top influencers. His large following has created many opportunities for collaboration with popular brands on his social channels, and he’s committed to creating daily content to inspire his audience and enhance their fashion confidence.

Looking for a popular or famous social media influencer to help fire up your next campaign? Look no further than Pickstar. With us, there’s no need to search for “the top 10 social media influencers” — our end-to-end platform includes celebrity endorsements and a vetted list of top UK influencers in fashion, sport, TV and more! It’s simply never been easier to find the right influencer for your brand. Contact us today to get started!