Crypto Influencer Marketing

In today’s ultra-competitive and switched-on world, there can be little doubt that influencer marketing can be a smart business move for brands looking to broaden their reach, following and engagement. Put simply, top influencers have the power to sway the purchasing decisions of their followers.

With the rise in recent years of blockchain technology, there has also been an increase in crypto influencer marketing — the crypto market now has many influencers on various social channels. In this blog, we’ll take a look at crypto or blockchain influencer marketing, how to choose the right influencer for your brand, and the best platforms for crypto influencer marketing. Let’s dive in!

Many factors make the cryptocurrency investing world a difficult one to navigate. Crypto influencers are people within the blockchain community who have a deeper knowledge of specific crypto themes and help make complicated issues clear to the average investor.

They do this by creating content exploring current projects and trends in the crypto space. Similar to other types of social media influencers, crypto influencers use different social media platforms to deliver their informative content. Crypto influencers exert a large amount of influence on their audience. Their opinions can swing their followers’ investment decisions and ultimately affect the worth of various cryptocurrencies.

Different influencers have different areas of interest and specialisation within the crypto sphere, yet any influencer with a devoted audience is typically considered a powerful thought leader within the space.

By revealing your blockchain project to their engaged followers, crypto investors can organically enhance your brand’s growth — particularly if your project impresses interested investors. So, how do you go about choosing a crypto influencer? Here are some tips.

Determine your preferred type of crypto influencer

Micro-influencers, who have between 10k and 100k followers, are likely to have more time and capacity to market your crypto project but have a smaller audience than macro-influencers. Macro-influencers have in excess of 100k followers, yet they support many brands, so they may not have the capacity to give your brand the same level of attention as a smaller influencer. It’s ultimately up to you to decide the best type of influencer for your project — a reputable crypto influencer marketing agency can help you find the most suitable talent for your needs.

Determine the best platform for your crypto campaign

Similar to other social media influencers, crypto influencers utilise a variety of social media platforms for their content. Twitter and YouTube are both popular platforms for crypto influencer marketing, yet any platform can ultimately prove profitable for influencers if used correctly! It’s important to note that campaign monitoring is a vital aspect of influencer marketing.

Assess the relevance and authenticity of the influencer

As with any type of influencer marketing, finding the right influencer largely involves ensuring that the influencer is relevant to your project. Check that your subject matters and interests align and ensure that you share similar business values. A reputable crypto influencer agency can prove beneficial here.

Check the stats

When choosing crypto influencers, many people look no further than the influencer’s follower count. Yet, there are many other things to consider, such as engagement rates, audience demographics and past follower counts. Don’t discount a potential influencer purely because of their small following!

As we discussed earlier, most social media platforms can prove profitable for crypto or blockchain influencer marketing, provided they offer quality exposure. Here’s a rundown of the most common platforms used by crypto influencers:

YouTube

Audio-visual content is both educational and engaging for crypto groups. As such, YouTube is favoured by influencers for creating informative content for crypto enthusiasts and newbies alike.

Twitter

Twitter influencers can help generate excitement among their followers for crypto projects. Therefore, Twitter is a great platform for projects in their initial stages.

Instagram, Medium and BitcoinTalk

These platforms are all used by crypto influencers to release blockchain or crypto content that is informative or entertaining for their followers.

At Pickstar, we’re committed to helping you amplify your influencer marketing campaigns. Our user-friendly platform includes a range of the biggest social influencers for hire, including top UK influencers and celebrities, along with some of the best influencers on Instagram. With us, finding the right influencer for your brand and needs is easier than ever. Keen to learn more? Contact us today to get started!