Create an experience with Bernard Salt

Bernard Salt is one of Australia’s leading social commentators and business analysts.  He draws upon varied datasets to interpret the overall trajectory of social change in the past… and into the future.  He argues that social and cultural change are rising forces that are reshaping the way we live, how we work and even how we form relationships.

Bernard Salt is widely regarded as one of Australia’s leading social commentators by business, the media and the broader community.

Bernard heads The Demographics Group which provides advice on demographic, consumer and social trends for business. 

Bernard writes two weekly columns for The Australian newspaper that deal with social, generational and demographic matters and is one of the most in-demand speakers on the Australian corporate speaking circuit.

He is well known to the wider community for his penchant for identifying and tagging new tribes and social behaviours such as the ‘Seachange Shift’, the ‘Man Drought’, ‘PUMCINS’ (pronounced pumkins) and the ‘Goats Cheese Curtain’.  

He is perhaps best known for popularising the phrase “smashed avocado” globally.  

Bernard has popularised demographics through his books, columns and media appearances. His body of work is summarised in six popular best-selling books. Bernard appears regularly on radio and television programs and has hosted a business television program “The Next Five Years” on SkyNews Business Channel 602.

In conjunction with KPMG Australia he hosts a top-rated podcast called “What Happens Next” which discusses rising trends and important business issues.

He was an adjunct professor at Curtin University Business School between 2010 and 2020, and he holds a Master of Arts degree from Monash University.

Bernard was awarded the Member of the Order of Australia (AM) in the 2017 Australia Day honours.