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Michelle Cowan

Create an experience with Michelle Cowan

AFL/AFLW Coach

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About me

  • West Coast Eagles
  • Sport
  • Australian Rules Football
  • AFL
  • West Coast Eagles
  • AFLW
  • Business
  • Coach
  • Professional

Michelle Cowan | Leadership, Culture & High Performance

Big lessons. Real stories. Practical tools. And impactful leadership in 45 seconds.



What if the difference between an average team and an extraordinary one came down to what happens in the moments that matter?

Michelle Cowan is an elite sport leader, coach and speaker who brings a fresh, honest and often hilarious perspective to leadership, culture and high performance. With a career spent building teams, developing people and navigating the realities of elite sport, Michelle knows that success isn’t just about talent, strategy or results. It’s about people, the standards they set, the culture they create and what they do when it matters most.

Her point of difference? Michelle doesn’t just inspire people to think differently. She gives them practical frameworks to lead differently, build stronger cultures and turn good intentions into action.

Through powerful storytelling, laugh-out-loud moments and lessons drawn from the highs, lows and unpredictability of elite sport, Michelle connects the worlds of sport and business in a way that is relatable, thought-provoking and immediately relevant.

Her signature takeaway is simple: 45 seconds can change a moment, a conversation, a decision and potentially the direction of a team or person. 

Expect energy, honesty, humour and a healthy dose of perspective. Audiences leave feeling empowered, challenged and equipped with practical tools they can put to work immediately.

Because high performance isn’t reserved for elite athletes. It’s built by everyday people making better decisions, having braver conversations and choosing to lead with purpose.

Topics

  • The journey Michelle shares her personal story of perseverance and passion
  • Team dynamics Leadership, culture and giving and receiving feedback
  • Winning cultures Team, leadership and shared visions
  • The confidence coach Find the confident you
  • Match fit with coach Cowan Business versus sport analogy
  • Mental health ambassador and speaker

Key Points

  • Michelle Cowan is currently Head of AFLW for West Coast Eagle 
  • She was the Senior Coach to the Inaugural Fremantle Dockers AFLW.
  • Michelle was awarded the AFL Football Woman of the Year in 2013.
  • Former Senior Coach of the Melbourne Women's Team in 2013.
  • She was AFL DSR Coach of the Year in 2014.
  • Michelle is Director of her own national training company

Available in

Need me to travel to your location? I will travel for opportunities in:
Western Australia, Queensland, Northern Territory, South Australia, Victoria, New South Wales, Australian Capital Territory, Tasmania

My Specialist Topics

Specialist topics are areas where I will excel speaking about.

My Interests

These are subjects which I have a personal interest in.