Troy Simmonds

'We tell stories that make people cry'

Personal & Professional Development / Brand Development

Mentoring / Coaching young men including athletes and business owners.

When you have spent the best part of 12 years playing AFL football in Australia, you develop a distinct appreciation for how a story might be told differently.

Both your own and others.

Because in football as in life we often don’t get to elect which stories about us, become the 8 point headline.

 Or to control the subsequent level of amplification such headlines might receive.

But with the benefit of hindsight you start to see that we can shape how others feel about us by hard work and humility.

The redemptive power of being real, transparent and treating others well.

This troysimmonds.com.au symbolises the next chapter in my life where I will get to use many of the skills I have acquired since leaving football to help build distinctive brands for individuals and their businesses.

I might be at the front of the boat directing traffic, but there remains an ensemble of talent at the back of the boat that helps make this happen.

In particular, we will focus on Individuals, brands and small businesses that are often poorly serviced by large agencies but nonetheless have interesting stories to tell.

I often think the best brands eventually are comfortable in their own skin.  They eventually know what they are and by definition what they are not.

I’m smiling as I write that.

http://www.troysimmonds.com.au