Create an experience with Usman Khawaja

Usman Khawaja needs little introduction to cricket fans and supporters all over the world. The Pakistani-born Australian cricketer and qualified pilot has become one of the most recognisable sports people on the planet.

A left handed top order batsman, Khawaja became the first Muslim and first Pakistani-born Australian to receive an Australian Cricket Test baggy green cap. Khawaja played his first test in 2011 against England at the Sydney Cricket Ground and since then has become a leading light in the Australian Test Team.

Born in Pakistan, Usman moved to Australia with his family as a young boy and grew up in Sydney. Usman studied at the University of NSW and graduated with an Aviation Degree and a commercial pilot license.

Usman’s talent, perseverance and leadership qualities have been recognised with his appointment as Captain of Queensland for the past three seasons.

Usman is currently under contract for Sydney Thunder, Queensland Cricket and Cricket Australia.

Usman is a role model for young Australian’s and a global cricket superstar. He has represented Australia in all three forms of the game – Tests, One Day and T20 Internationals.

OUTSIDE OF SPORT

• Hosts his own podcast Kicking It With Khawajy
• Founder of the Usman Khawaja Foundation, which aims to alleviate disadvantage experienced by youth through the provision of educational and cricketing opportunities

IDEAS ON LEVERAGING USMAN IN INFLUENCER AND PRODUCT 

ENDORSEMENTS

Usman Khawaja's batting and playing style have certain attributes that can be leveraged for marketing campaigns. Here are some of his key attributes and examples of campaign messaging:

1. Skillful left-handed batsman - Khawaja's skill as a left-handed batsman can be used to promote products or services that appeal to left-handed individuals, such as left-handed sporting equipment, left-handed scissors or musical instruments designed for left-handed players.

Campaign messaging example: "Like Usman Khawaja, stand out from the crowd as a lefty. Get your hands on the best left-handed equipment for a winning performance!"

 2. First Muslim and Pakistani-born Australian to receive an Australian Cricket Test baggy green cap - Khawaja's status as a trailblazer in cricket can be used to promote products or services that celebrate diversity and inclusivity.

Campaign messaging example: "Join Usman Khawaja in breaking barriers and promoting diversity. We're proud to support and celebrate people from all backgrounds."

3. Perseverance and leadership qualities - Khawaja's leadership qualities and perseverance on and off the field can be used to promote products or services that celebrate hard work, dedication, and resilience.

Campaign messaging example: "Like Usman Khawaja, never give up on your dreams. Our products are designed to help you persevere and achieve your goals."

4. Represents Australia in all three forms of the game - Khawaja's versatility as a cricketer can be used to promote products or services that cater to multiple needs or interests.

Campaign messaging example: "Just like Usman Khawaja, we've got you covered no matter what your needs are. Explore our range of products that cater to all your interests!"

By leveraging Khawaja's unique attributes and playing style, marketing campaigns can appeal to a diverse audience and promote products or services that celebrate inclusivity, hard work, perseverance, and versatility.

Usman Khawaja's passion for aviation and experience as a commercial pilot make him an ideal candidate to endorse the travel and holiday industry. Here are some of his key attributes and examples of campaign messaging focused on adventure, flying and his cricket style:

1. Passionate aviator - Khawaja's passion for aviation and love of flying can be used to promote adventure travel products or services.

Campaign messaging example: "Join Usman Khawaja on a journey of discovery and adventure. Our travel packages will take you to new heights and create unforgettable memories!"

  2. Leadership qualities and risk-taking mindset - Khawaja's leadership qualities and risk-taking mindset on the cricket field can be used to promote adventure travel products or services that appeal to thrill-seekers for market leading travel companies.

Campaign messaging example: "Like Usman Khawaja, embrace the thrill of adventure and explore the unknown. Our adventure travel packages are designed for those who seek to challenge themselves and push their limits!"

3. Versatility and adaptability - Khawaja's versatility as a cricketer and adaptability to different playing styles can be used to promote travel products or services that cater to different interests and preferences.

Campaign messaging example: "Just like Usman Khawaja, we understand that everyone has different interests and preferences. That's why we offer a wide range of travel packages that cater to every type of adventurer, from thrill-seekers to nature lovers and cultural explorers!"

By leveraging Khawaja's passion for aviation and adventurous spirit, marketing campaigns can appeal to a wide audience and promote travel products or services that celebrate risk-taking, versatility, and adaptability. For example, adventure travel packages that offer unique flying experiences such as hot air balloon rides, scenic helicopter tours or flight training courses, can appeal to Khawaja's love of flying and his adventurous spirit. Similarly, travel products or services that cater to different interests, such as eco-tourism, cultural tours or luxury getaways, can appeal to his adaptability as a cricketer and cater to a diverse audience.