Create an experience with Cameron Schwab

After cutting his teeth as a recruiter at the Melbourne Football Club when the Demons made the finals for the first time in 23 years, Cameron was appointed CEO of the famous Richmond Football Club at age 24, the youngest in the history of the game.

For most of the next 25 years, he was CEO of Richmond, Melbourne and Fremantle, when those clubs were at their lowest ebb, both on and off the field. He is the second longest serving CEO in the modern game.

Cameron is now a CEO, leadership coach and strategist. He works with CEOs and emerging leaders to achieve high levels of trust – personally, culturally, strategically and organisationally – as the basis of high performance.

Having taken on some of the sport’s most difficult and daunting challenges, Cameron established a track record of building teams and organisations, unifying groups while navigating periods of genuine adversity and complexity.

He is a legacy-focused leader who has bounced back from setbacks, taking on the sport’s most challenging leadership roles.

Cameron holds an MBA and Master of Marketing from the Melbourne Business School. He has also completed the Advanced Management Program (AMP) at the Harvard Business School and is a Vincent Fairfax Fellow of the Centre of Ethical Leadership at University of Melbourne. He received his Coaching Certification from the Columbia Business School in New York.

His articles on sport and leadership have been published in The Age newspaper.

Cameron is also an artist and illustrator, studying Fine Art at the Victorian College of the Arts (VCA).

My Intention:

"The goal is much more than an 'engaged' audience; I want people to be moved and challenged, emotionally and intellectually.
They will reach for their pens, write down quotes, take photos of the slides and models, and tell the stories and learning to friends and families.
I will honour the opportunity you have provided to present to your people with immaculate preparation, authenticity, and energy, and with a commitment that the time we spend together will be memorable, moving and motivating."  Cameron Schwab

Testimonials:

"As a leader, you want a coach that makes you better.  Cameron Schwab makes me better.  End of story. 
Every Session grabs my attention. Through sharing stories or leaning on his diverse experience and incredible curiosity and creativity, he makes every session a work of art." 
Michael Voss – Senior Coach, Carlton Football Club

"I’ve had the privilege of listening to Cameron talk about leadership and life twice now.  I was so impressed the first time that I asked him to present to my Leadership Team. You could have heard a pin drop on each occasion and everyone, sports enthusiast or not, got so much out of the session.   Cameron tells a powerful, entertaining, and deeply personal story that resonates with everyone who has experienced change and challenge."
Joe Barr – Chief Executive Officer, John Holland

"It was truly incredible to sit in the energy of a room of people completely captivated by your storytelling. Your vulnerability and the art you have mastered in weaving your personal story into some incredible lessons for leadership and life. Thank you Cameron for a very moving and insightful session with our key clients overlooking the MCG.  The feedback on the day and in the messages posted was just fantastic.  We are very grateful."
Suzie McInerney – Chief Executive Officer, Six Degrees Executive

"You’ll be learning from the very best I have seen."
Rodrigo Pizarro – Managing Director, L’Oreal Australia and New Zealand

"The immersive leadership masterclasses have been exceptional, skillfully integrating expertise in leadership, culture and strategy.  Cameron adeptly captivated the Senior Leadership Team by intertwining personal and leadership storytelling, drawing parallels to sport and sharing his profound knowledge. The engagement of designCEO has been a valued investment by the Council.  I recommend partnering with Cam for those seeking to fortify leadership capabilities, enrich your professional acumen and contribute to shaping a more dynamic team culture."
Jodie Taylor – Chief Executive Officer, Western Downs Regional Council