Create an experience with Anne Diamond

Anne Diamond has been a household broadcasting name for the past 30 years working in daily TV, radio and national newspapers. Anne is a regular panellist on many news programmes. She also co-presents her Weekend Programme – Breakfast with Stephen & Anne, Friday to Sunday on GB News. Anne also presents her own global TV Show weekly on http://www.viking.tv. Her crowning achievement, however, was the 1991 “Back To Sleep” campaign in which Anne Diamond used the power of broadcasting, and her TV experience, to save around 20,000 lives. Following the cot death of her own son, she made a documentary about SIDS, and returned from New Zealand with life-saving lessons for the British public. She convinced the government to take up her campaign to change babies’ sleeping position, and lobbied Health Minister Virginia Bottomley to spearhead the campaign with a TV ad to maximize its reach. At first the government was reluctant, so Diamond lobbied by making her own ad and showing it on BBC and ITV programmes, until the Dept of Health agreed on a concerted health campaign, and asked Diamond to be its face. This became the “Back To Sleep” campaign. It is still the most successful health campaign ever waged in Britain. Within six months, the cot death rate plummeted, a nd government figures showed that 87% of mothers who got the message, got it from Diamond’s TV ad. For her part in saving what’s estimated to be around 20,000 lives, Anne was awarded the College Medal of the Royal College of Paediatrics and Child Health, the only non-medic ever to receive such an award. Diamond’s success was noted by Prime Minister John Major: Anne’s far from being just a journalist. She pioneered breakfast TV in the early 80s, anchoring TVam and interviewing global leaders, celebrities and top politicians in locations as varied as Sydney Harbour during the Australian Bicentennial, the Brandenburg Gate during the fall of the Berlin Wall, Bosnia, Hollywood and No 10 Downing St. She started daytime TV with the BBC with “Good Morning With Anne and Nick” and is the author of many books, both fact and fiction whilst being a busy Mum of four boys. Anne is a classically trained pianist, flautist and singer. Anne’s TV career is well known, but her radio credentials are also considerable. She has been the anchor of many high profile breakfast shows – including 6 years presenting The Anne Diamond Show for 8 years on BBC Radio Berkshire; 4 years with LBC, and 2 years on BBC Radio Oxford.