Create an experience with Dominic Thurbon

Dominic Thurbon has cracked the code for making change happen, with the ultimate formula to drive innovation, future-proof your workforce and design brands that really matter.

We need to stop ‘managing’ change and start driving it. In a world of increasingly rapid and profound disruption, our ability to understand the forces of change that are reshaping our markets, and build strategies to respond to them, is critical to our ongoing and sustainable success.

Dom Thurbon is a partner at EY with over 13 years’ experience helping global organisations make sense of and navigate change. He is an internationally engaged thought leader in the fields of innovation, behaviour change, education and community investment, and his work has spanned Asia-Pacific, the Americas and Europe with clients such as Apple, Commonwealth Bank, IBM, Microsoft and Johnson & Johnson.

Dom was founder and Chief Creative Officer at Karrikins Group, a behaviour change agency he grew from the ground-up to over 100 full-time staff delivering programs in over 15 countries. A business leader ‘in the trenches’, Dom has lived first-hand the practical, day-to-day challenges of growing a business in a rapidly changing market, and creating a purpose-driven company that makes a real impact on the world. He is also a founder of Educator Impact, a technology company driving improved teacher performance through 360o data-driven feedback.

Dom has been architect of multi-award winning behaviour change programs that reach nearly 1 million people per year, and researched and authored best-sellers and white papers on subjects as diverse as purpose-driven leadership, strategy, innovation, competitive advantage and behaviour change.