Create an experience with Karren Brady

Baroness Brady of Knightsbridge CBE is one of the most influential, high profile and respected female business leaders in the UK. Voted Business Woman of the Year, Ultimate Entrepreneur and rated among the 50 most inspirational people in the world, she is passionate about business and the promotion of women in business in the UK. Karren is CEO of West Ham United Football Club, one of the leading London Premier League football clubs and currently valued at £800,000,000. She has also previously been a key consultant for Syco Entertainment, a company jointly owned by Simon Cowell and Sony Music Entertainment. Lady Brady was made a life peer by the Prime Minister, entering the House of Lords in 2014 and received a CBE from the Queen for her services to business, entrepreneurship and women in business. Born in Edmonton, North London, Karren began her career in advertising sales straight after leaving school. In 1993, aged just 23, she was appointed Managing Director of Birmingham City Football Club when the club was in administration. Four years later, she became the youngest Managing Director of a UK plc, when she floated the club on the London Stock Exchange. Having turned Birmingham City around, Karren sold the club in 2009 for £82,000,000. She joined the board of West Ham United in January 2010, and negotiated a successful bid for the club’s move to London’s iconic 60,000-seat Olympic Stadium. Under her leadership, West Ham has become one of the five fastest-growing brands in world football. Contrary to rumours, Karren is not an Arsenal fan, and her footballing loyalties have only ever lay with the two clubs she has represented. Karren’s wealth of experience and passion for supporting entrepreneurs led to her appointment as the Government’s Business Ambassador by the Prime Minister in 2013.