Joel Feren

Joel Feren, also known as The Nutrition Guy, is not just a media dietitian, recipe developer, and nutrition consultant - he’s your go-to guide for all things nutritious and delicious. Partnering with the media and some of the biggest food brands in the industry, he’s helped shape the food landscape and spark meaningful conversations about nutrition, particularly for male audiences.

Joel has led major projects for renowned brands like ALDI, Sanitarium, Cobram Estate, and Dairy Australia, delivering compelling, evidence-based nutrition communications and marketing advice that significantly boosted engagement. He’s also been the face of the Weet-Bix Better Brekkie campaign, and you might have caught him in Sanitarium's TV commercials or cooking on Channel 10's My Market Kitchen.

Food isn't just his job - it's his passion. Joel loves nothing more than whipping up new recipes in his kitchen. As a dynamic speaker, nutrition writer, and seasoned media performer, he regularly appears on TV and radio. His forte is taking complex nutrition concepts and breaking them down into tasty tidbits for audiences to digest.

Men are under-represented in the field of nutrition and dietetics, with less than 5% of dietitians in Australia being male. As one of these dietitians, Joel is ideally placed to inspire other men, and help to equip them with the tools and strategies to improve their physical health, mental wellbeing and relationship with food.